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If you're an England rugby fan, your
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bank account just got a massive win. In
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a media landscape where every major
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sport seems to be disappearing behind a
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payw wall, ITV has just stepped up with
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a massive 80 million pound deal to keep
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the nation's championship on free toear
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TV until at least 2030. This is a huge
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moment for the business of sport.
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Starting this summer, you'll be able to
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watch 12 of the world's best nations
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compete without paying for a single new
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subscription. All leading up to a
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massive finals weekend right here in
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London this November. While the Premier
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League and Formula 1 become more
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exclusive, rugby is betting on reach and
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accessibility to grow its fan base. It's
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a bold move by ITV and a sign of relief
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for fans who are fed up with rising
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streaming costs. But does this deal go
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far enough to save the sports finances?
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I want to know your thoughts. Is free
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toear TV the only way to keep sports
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alive in the UK, or do we need the big
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sovereign wealth funds or private equity
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money to compete? Let us know.
