Guinness Returns to English Football Kits! ⚽️🍺

The "Black Stuff" is back! After 40 years away from English football shirts, Guinness has returned with a landmark sponsorship of Bristol City Women. But there is a catch - it is all about the 0.0. As the non-alcoholic market grows and women's football commercialises at pace, heritage brands are jumping back into the game. Does this beat the classic QPR kits of the 80s? Subscribe to City AM for more on the business of sport. Full story on our website. #Shorts #Football #Guinness #WSL #SportBusiness #Marketing