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The punk era of craft beer looks like it could be ending with a whimper, not a bang
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Brewdog, the once edgy Scottish brewer powerhouse that turned the global beer industry on its
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head, has officially called in the advisors. They've appointed restructuring experts Alex Partners to assess bidders for a potential sale
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a move that could trigger a complete breakup of the business. But the trouble is not just financial, it's reputational too
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The punk image has been dented by allegations of a quote culture of fear and allegedly toxic
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working environments. From banned adverts claiming beer could cure loneliness to losing their B Corp
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status, the brand that once thrived on being the ultimate outsider is now under intense scrutiny
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The sale represents more than just a change in ownership. It's a desperate race to preserve the
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legacy of Scotland's most famous export. Who's at the table? Alex Partners is reportedly looking
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for substantial interest. Whether it's a private equity firm looking to strip the assets or a
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global beverage giant like AB InBev or Heineken looking to swallow a rival, the stakes really
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couldn't be higher. Let us know your thoughts on this latest twist in the BrewDog saga in the comments