0:00
The punk era of craft beer looks like it could be ending with a whimper, not a bang
0:05
Brewdog, the once edgy Scottish brewer powerhouse that turned the global beer industry on its
0:10
head, has officially called in the advisors. They've appointed restructuring experts Alex Partners to assess bidders for a potential sale
0:18
a move that could trigger a complete breakup of the business. But the trouble is not just financial, it's reputational too
0:24
The punk image has been dented by allegations of a quote culture of fear and allegedly toxic
0:31
working environments. From banned adverts claiming beer could cure loneliness to losing their B Corp
0:37
status, the brand that once thrived on being the ultimate outsider is now under intense scrutiny
0:44
The sale represents more than just a change in ownership. It's a desperate race to preserve the
0:49
legacy of Scotland's most famous export. Who's at the table? Alex Partners is reportedly looking
0:54
for substantial interest. Whether it's a private equity firm looking to strip the assets or a
0:59
global beverage giant like AB InBev or Heineken looking to swallow a rival, the stakes really
1:05
couldn't be higher. Let us know your thoughts on this latest twist in the BrewDog saga in the comments
