0:00
The original idea for Grind was uh
0:02
purely out of necessity. I inherited my
0:04
dad's old mobile phone business, which
0:07
was in a small circular building on Old
0:10
Street roundabout, and I decided to turn
0:11
it into a coffee shop. The brand has
0:13
changed a huge amount. I mean, we went
0:15
from one kind of very hipster style
0:17
Shoreditch coffee shop to now the
0:20
breakout specialty coffee brand in in
0:23
the UK that's available everywhere.
0:24
Coffee is a super competitive space, and
0:27
you've got, you know, amazing very small
0:30
local businesses, you've got some of the
0:32
world's biggest chains in the world all
0:34
trying to do things that, you know, have
0:35
been huge challenges. Of course, you
0:37
know, the one that it's hard to to not
0:40
have stand out is the day that your
0:42
entire high street business gets closed
0:44
by the government, and you go from, you
0:47
know, whatever, however many millions of
0:48
revenue to zero overnight with a few
0:50
hundred people to figure out what to do
0:52
with that. You Hopefully, the business
0:53
will never face a challenge like that
