0:00
We talk about, you know, from 100 paces,
0:01
even if they can't quite see it, they
0:02
go, "I recognize that color. I recognize
0:04
that shape." And one of the things that
0:05
we talk a lot about in advertising is
0:07
creating what we call distinctive brand
0:09
assets. And that is things that you It's
0:11
recognizably the brand, even if you
0:12
can't see the name. What's going on in
0:14
the States in those examples isn't
0:15
actually anything new. I mean, if you
0:17
watch the Rugby Six Nations, Guinness
0:18
have been a big sponsor in the Six
0:20
Nations for some time. And, you know, in
0:22
many markets, you'll see Guinness
0:23
written on the pitch. You won't in
0:24
France. Can't do alcohol advertising in
0:26
France. And so, what it says is the word
0:28
greatness, but it looks very like
0:30
Guinness. And, you know, most people
0:31
will think, "Oh, it's Guinness." You
0:32
know, that's just a way of going, "We're
0:34
here, but we can't say we're here." That
0:35
is absolutely finding ways around the
