Last orders for BrewDog? 🍻

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Founded in 2007 by James Watts and
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Martin Dicki, Brew Dog quickly morphed
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into a cultural phenomenon that railed
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against a beer market that it mocked as
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bland and sy. They built equity for
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punks, a crowdfunding model that raised
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£75 million from more than 200,000
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individual investors. But now, as
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advisers set a quickfire deadline for
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indicative offers for a sale, those very
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shareholders are facing a sobering
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reality. many could walk away with next
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to no return on their original
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investment. So, it's a dramatic shift
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for a brand that achieved unicorn status
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all the way back in 2017 when a stake
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sale to TSG Consumer Partners valued the
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company at over $1 billion. But despite
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gross sales hitting 357 million in 2024
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and shipping to over 50 countries, the
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business has been battered by
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macroeconomic headwinds. Let us know
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your thoughts on this latest twist in
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the Brewd Dog Saga in the comments.

Last orders for BrewDog? 🍻

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Last orders for BrewDog? 🍻

City AM