0:00
Hydration breaks. Highly unpopular with
0:02
fans, but he must be licking your lips.
0:04
>> It's funny cuz obviously I being a
0:05
football fan you do go I can see how
0:07
irritating they are. I mean obviously
0:09
the player welfare is important. But I I
0:11
know they're having hydration breaks
0:12
when they don't actually need hydration.
0:13
And as a fan and actually you know for
0:15
the flow of the game you can see how
0:16
irritating that is. But as an advertiser
0:18
you go what a great opportunity. And you
0:20
know it's another almost moment for
0:22
in-game advertising. That's nothing new
0:24
and in terms of cricket it has had
0:26
hydration breaks for some time. And so
0:27
yes it is new for football but it's not
0:30
from an advertiser's point of view go
0:32
it's just another opportunity. You know
0:34
it's a bit like half-time advertising.
