The Business of Sport: PSG, Olympics & Rugby 🏆

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Here are the biggest sports business
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stories in the turnover this week. First
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up, Olympic funding is a mess. That's
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why gold medalist Matt Richards has just
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launched Sponsor. It's basically Tinder
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for athletes to find corporate sponsors.
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Over in Paris, PSG is in talks to join
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the cast of Emily in Paris. Is it high
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fashion or just a massive Netflix
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marketing play? Either way, it could
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happen. But it's not all glitz. While
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NFL chiefs defend Bad Bunny during the
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halftime show on Sunday, the Welsh Rugby
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Union is staring at a4 million pound
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black hole from unsold tickets. And
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viewing habits are changing. This
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weekend, success will be decided on
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sofas rather than over in Milan. Don't
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just watch the game. Understand the
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business. Hit the link in our bio to
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subscribe to the Turnover newsletter for
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all the details. Who are you rooting for
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this weekend? Let me know.

The Business of Sport: PSG, Olympics & Rugby 🏆

City AM

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The Business of Sport: PSG, Olympics & Rugby 🏆

City AM