Bank CEO on the STRANGEST corporate rebrand decision

Simon Hunt, City AM's City Editor recently wrote a column calling ThisBank's rebrand "the most anodyne, innocuous name they could possibly come up with." So naturally, we had to invite in the bank's CEO to explain the name choice. They also spoke about how to make a new bank stand out in a crowded field, and the potential impacts of a change in Labour leader. Get more of City AM 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam