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uh we've built an SDK uh that lives in
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the background so similar to a Shopify
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or stripe and can be embedded into the
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actual customer experience so whether
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it's the Nike app or the Starbucks app
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or the Lululemon shopping experience we
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can actually provide a button within
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that experience where people verify that
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they're a shareholder and it's all opt
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in uh so the shareholder opts in they
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provide their credentials let's say
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they're holding their shares in Robin
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Hood to Robin Hood and opt into sharing
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their data with Lululemon Nike or
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Starbucks whoever it may be and through
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that we're able to map that data to them
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as a shareholder and also as a customer
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at the same time and provide that data
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back to the customer to show this
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increase in shareholder loyalty or