0:00
do you mind if we just chat a little bit
0:01
about the book like as an interview
0:03
let's do it it's called extremely online
0:06
the untold story of Fame influence and
0:08
Power on the internet changed a few
0:10
times so the book is is sort of the rise
0:13
of the online Creator industry um I've
0:15
obviously covered this industry for a
0:17
long time and I feel like there's been
0:18
all of these techbooks that focus on
0:20
like the corporate powers and like sort
0:22
of the business side of it but nothing
0:24
that gave the history of the user side
0:26
and actually really I mean when you look
0:28
back at the consumer social Internet
0:30
it's users that have shaped the product
0:32
because these are social products so um
0:34
the book kind of tells the story from
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the early 2000s really beginning like
0:37
2002 to 2021 2022 from like Mommy
0:41
bloggers to the vine 1600 Vine the
0:45
musically musers VidCon
0:48
Magcon um you know the Chewbacca mask
0:50
lady like harambe rest in peace years
0:54
seven years ago still not over that yeah
0:58
um yeah all these things like that like
1:00
I think I think people that have spent
1:02
any time online will like reading it cuz
1:03
it's like a lot of behind the scenes
1:05
stuff of you know things that you saw on
1:07
the internet one thing that I that I was
1:10
just amazed at is like how so much of
1:12
this stuff that's framed as new was done
1:15
forever ago like all the stuff that Mr
1:17
Beast gets credit for on Twitter of like
1:19
productizing himself like literally like
1:21
people were doing that in 2005 like
1:23
Myspace stars were launching their own
1:25
Beauty lines and like building products
1:28
and building companies and so it's just
1:30
yeah it's funny to like see these like
1:32
thought leadership you know things on
1:35
like Twitter talk to us about the
1:37
writing process what was it like what
1:39
led to this idea I should have just
1:40
written a book on Vine cuz I wrote like
1:42
60,000 words on Vine and then I was like
1:44
okay this is is like what did I do this
1:45
for um and I actually thought about
1:47
writing about a book on Vine and then I
1:49
just I felt like there's so much
1:52
revisionist history and I think as
1:54
someone that's been in the social media
1:55
game you know as an internet personality
1:58
and then like as a writer like you just
2:00
see people like taking credit for things
2:02
that they had nothing to do with and
2:03
like re just rewriting history and so I
2:06
was like no one's going to write this
2:08
who else is going to write this book
2:10
like I'm been covering it the longest
2:13
and I'm the oldest on the beat it's just
2:15
so funny how like I mean I just found
2:17
like time and time again and I go
2:19
through kind of all these platforms and
2:20
how they fought and like YouNow vers
2:21
twitch versus like this live streaming
2:23
Wars and like all the drama and like the
2:25
tech executives are just like bumbling
2:27
around and then like later they position
2:29
El is genius and it's like you your ass
2:32
was saved like so I'm sure this is true
2:34
for any business but like it just it was
2:37
fun to kind of go back and rewrite some
2:39
of that those corporate narratives well
2:41
what else about the book would you like
2:43
to share know we got on a tangent uh
2:45
October 3rd so it will be I think a
2:47
Libra book okay um yeah this fall um but
2:51
pre-order it pre-orders are like the
2:53
number one thing in books so if you
2:55
think that you might read it all just
2:56
pre-order it Shimon and Schuster right
3:00
all right well Taylor thank you for
3:01
being here for coming great yes all
