Who decides what’s “normal” and why? As social norms increasingly dissolve, here’s how to find true guidance.
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Why do cultures develop social norms
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The clearest answer to me is that they're shortcuts. They provide you with a general guidebook of how to behave in society
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at least for the place and time that you're in, and that can ideally help you live a better life
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Social norms that are enforced by our communities or by broader groups
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also come with enforcement mechanisms that are often more effective than our own knowledge
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The positive motivations that we feel when we engage in social norms
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a sense of pride, accomplishment being looked upon happily by other people, are powerful
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And then the negative reinforcements, a sense of guilt when we transgress social norms
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help keep us in line. But we're in a moment right now where society is changing rapidly
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and where many of us are not sure whether old social norms still apply
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How do you evaluate whether a social norm is past its sell-by-date
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whether it's still useful in the modern era? The English writer G.K. Chesterton talks about what one should do if you encounter a fence
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unattended in a field. Some people might have the impulse to just tear it down
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After all, what is it doing there standing alone in this field? But he actually suggests that one should investigate
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The fence may not seem useful to you in this moment, but it was probably put there for a reason
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and one should try and figure out what that reason was before discarding the fence entirely
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I think that notion can be applied to social norms, too, even ones that seem outdated
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So here's one example. Should men open doors for women? When you trying to figure out whether a norm has any use still It helpful to look at what it was there for originally Was it there to help someone to protect to orient society in a useful way Is that
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use case still in some way valid now? If so, maybe that norm is still doing something good
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even if it isn't evident immediately to you. With the dissolving of social norms, some people
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are looking for guidance. So who do people look to for guidance in the past? They look to their
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parents, their families. They look to religious leaders and sometimes state leaders. Who do
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people look to for guidance now? Well, let's say the slate has grown. It kind of feels like
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there's a coach for anything, whether it's meditation or parenting or how to become the best CEO
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There are lifestyle influencers, fitness influencers, there are beauty gurus and masculinity gurus
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So what's problematic about seeking the guidance of a self-described expert? The problem is in the self-described. They may say they're expert, but are they really
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What qualifications do they have and why should you believe them? And then again, there's the question of what social norms are for and how they're built
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ideally social norms are adapted to situations, times, and places, and the communities that they're embedded in
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A social norm that may be fit for one community or one kind of person may not be applicable to everyone else
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Similarly, the advice given by a fitness guru or a beauty influencer might sell well on the internet, but might not actually be tailored helpfully to you
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