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WHAT is Sony Even Doing...?!
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Jul 4, 2025
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View Video Transcript
0:00
So this is one that I've been excited to check out
0:02
I talked about it a little bit on Lou later. I wanna have my own take with it
0:07
I wanna spend my own time with it. We've seen all types of different approaches
0:11
to earphones, earbuds. Once we got fully wireless, then we got noise canceling
0:16
then we got pass-through audio to hear ambient sound. That's kind of where this product comes in
0:21
It's LinkBuds from Sony. They have this really unusual design with a ring
0:27
that passes sound through to you, ambient sound, your surroundings, while you're also listening to something
0:35
Now, my experience in the past is that that comes with some drawbacks, but there are some benefits there as well
0:41
Multitask, do two things at once, hear their surroundings and listen to some kind of content
0:47
So you can't really compare it just to a standard earbud because it kind of is targeting something
0:52
a little bit different. And so I'll just hover over top here
0:56
Link your worlds. Their whole marketing is linking the worlds. They're called the LinkBuds
1:01
And by linking the worlds, here's what they mean. You have the real world and then you have your digital world
1:08
They're claiming to link the two of them. Real world, digital world, hence the name
1:13
And the name is easier to say and remember than a lot of other Sony product names
1:19
Oh, and the other thing I should note is if you were to look at this and say, well, this is Sony's attempt at AirPods
1:25
Not really. they make fully wireless earbuds as well, and they're also really good
1:28
So this is an extra product category that's important to note. Oh
1:36
And we are now in the AR experience. And I could go down here like this
1:53
and look inside the box. And there's like a record player. This is cool, it's like a digital
2:01
they're linking the worlds! Worlds are being linked. So I tap. What key are you talking about
2:12
Key that are talking about. There are keys over here? Oh. Okay, so I pull this part out
2:19
Press continue when the box is open. Okay. I'm going to scan the next part
2:24
Oh. Holy. This is quite the elaborate unboxing experience they've put together here
2:40
You're close to unlocking a new realm of perception. Keep unboxing to find your product beneath
2:47
This has got to be one of the most elaborate unboxing experiences ever
2:51
and I feel like I might have some experience in the field
3:00
You don't say. You don't say. Oh, it's getting like pixelated. What do I do
3:09
Oh, is this an NFT? Is that what's going on here? Oh, that is a cool little like piece of art, digital art
3:21
Hi from Sony. We're so excited about Link Buds. Perfect for the WFH lifestyle
3:32
Work from home There you go The brain still works It still somebody else was yelling it long before I was
3:43
but with the editing of the video. It's gonna seem, yeah. Here, reaching forward here, they're saying
3:50
hey, imagine all the things you could do. So that is a pretty cool package
3:54
Yeah, it's gotta be one of the most interesting unboxing videos, and it's because of the effort
3:58
they put into the unboxing experience. Gotta admit that I appreciate that
4:03
White and gray. I guess we'll do the white model, sure, why not? Now this is a more typical utilitarian Sony experience
4:10
5.5 hours plus 12 hours of playtime. Obviously you have your battery case for the recharge
4:18
made for iPhone, also iPod, in case you still got one of those
4:22
Alexa's built in and so is Google Assistant. Ooh, it's very small
4:27
Very small little package. Smooth to the touch. Now I know fit is also very important here
4:32
Some people have tried this on, they've made videos and they've said, I can't get this thing to sound
4:37
anywhere near where I would need it to be. Well, apparently fit is going to be key
4:41
when it comes to making this thing work the way that it's intended
4:45
So I'll be playing around with fit for a little bit. Look at the, wow
4:52
Are you seeing this? That's very efficient and effective what they've done there
4:56
It's very Sony is how I would describe it. So we have these little ear tips, ear hooks
5:01
And look at this, you see what I'm saying as far as fit being important? Small, medium, large, different options in here
5:08
that you can get the best fit and therefore the best performance. Get it right, get it tight
5:15
USB type C to USB type A. USB old, USB regular and very short
5:24
And then look at the little tray with the paperwork and documentation as well
5:29
There's a button on the front So it's a locking. Is it a lock? Oh, gosh
5:33
It is a locking. It's gonna stay shut in your pocket, but they're not flying out
5:37
which can happen with different cases. You see the orange LED on the front indicates charging
5:44
Type C on the back, and this is probably for linking up via software
5:49
They've already got a little ear hook on there. Look how weird those little guys are
5:53
Very interesting. So you have this round portion, which is gonna sit kinda in your ear, sort of
6:00
this section is what's gonna go in the ear c and produce your audio
6:04
And you can see the little donut hole in the center there. That's what allows you to link your two worlds
6:10
Another Sony favorite is the red identifier and the R for your right earbud
6:19
and the gray L identifier for your left earbud. Utilitarian is the word
6:25
So I'm assuming these are gonna go into pairing mode right away. Let me play around with this fit, as I mentioned
6:31
Oh, right. Very different. I believe that's what they intend. Goes under the cartilage
6:39
Okay, now, I do not feel shut off from the world at all. They're incredibly comfortable, and I am one of these people that after a certain amount of time
6:46
if I'm wearing an earbud, I do get the c fatigue. As it stands right now, this is stupid lightweight, and I can still hear myself
6:54
I can hear my own voice. I'm sure I could hear Mo. Mo just said testing
6:59
All right, look at this, we're in. Step one, wear it correctly, you idiot
7:03
Check the L and R, got it. Shake your head slightly yet, not going nada
7:07
Voice assistant I'm not worried about right now. This always works well. Okay Google I just triggered everybody Oh you do tap but not the bud You tap in front of the bud here Wide area tap A very strange thing
7:20
You're tapping your own face and it's capable of recognizing that. Yeah
7:27
Yeah, triple tap. Oh, very responsive. Very responsive. I'll take it. Now you also have an equalizer over here
7:35
There's your own custom settings as well as bright, excited, mellow, relaxed
7:39
vocal treble boost bass boost speech manual etc so lots of options for tuning the sound
7:45
i think music with a lot of bass is gonna be more trouble because bass really benefits from having
7:53
like a sealed environment to create pressure mo i immediately go to max volume like wait a second
7:58
it's gotta be louder right i mean i know it's a different thing but can i get some volume i mean
8:07
I might have to head to that equalizer right away. Oh. I mean, you can work to it
8:20
Like, you can hear it. You can work to it. It's not like there's no pump, no pound
8:26
I got to goof with this. See what I can do. Max
8:32
Max. Max. and I think I definitely need to be going with one of these bigger nubs
8:39
Go ahead. Talk to me, Mo. I'm going to go watch the Batman movie this weekend
8:47
I heard that it was good. Somebody thinks it's good. Somebody's mad and somebody thinks it's good
8:52
Welcome to the Internet 2022. I could get into it. I don't know
8:56
I actually feel like a guy like Mo is the perfect target for this
9:01
If you're working alone, you don't want to be shut off completely, especially if you're in like a big space
9:07
It's kind of weird. You want to hear your surroundings a little bit. Anything happens, something terrifying, you need to know as soon as possible
9:17
So you need your worlds to be linked. These are like earbuds that have transparency mode turned on all the time
9:23
Probably there's some kind of battery benefits to that type of design
9:27
if you're a user who was, you know, always had transparency mode enabled because you like being
9:32
connected. I can imagine someone who works in like, I don't know, some kind of like warehouse
9:41
some kind of distribution, sorting, or actually even in a like a sort of co-working space or
9:49
like a design firm, an office place that's not crazy loud that you're trying to drown everything
9:58
out, but you want to listen to something and still be able to say, yeah, go ahead. Hey, yeah
10:03
what's up? Like hear the door open or something. There are circumstances where this is the right
10:08
product for the application. However, you have crazy popularity around products like Apple's
10:15
AirPods. And even though the AirPods Pro came out and it seals you off a little bit more and you
10:20
probably wouldn't have transparency mode enabled at all times, the more popular AirPods don't really
10:26
seal you off that much anyway. And I'm not going to hear quite as well as I do here with these
10:32
but with music that's not that loud on a typical pair of AirPods, you're going to still hear your
10:39
surroundings for the most part. Maybe not quite as clearly, but you're going to hear surroundings
10:42
They don't look as cool as this though. They definitely didn't come in a box like as cool as this one
10:47
And the app doesn have quite as much configuration in it as these do But I enjoy the idea of having these alternate products to serve this purpose And like I said if you were looking for the most kind of connected pair of headphones where you could still be aware of your surroundings
11:06
then these are going to be tough to beat because they are better than the bone conduction headphones
11:12
They're better than the ones that sit in front with the headband that goes around. those are just a little bit bulkier and actually a little bit buzzier a little bit tinnier these do
11:24
sound like headphones but they're not going to blow you away they're not going to punch you in
11:28
the face they're not going to give you that kind of thickness that you are getting from other
11:34
earbuds earphones headphones so that's something to consider right away i think they would be good
11:40
as well for spoken stuff like audiobooks and things like that where you're kind of this podcast
11:45
obviously where you're listening while you're washing the dishes i'm creating all the scenarios
11:50
here and uh and like i said you want to stay connected that's really what this product is
11:55
about it's about staying uh connected so that's the that's the link buds from sony uh check them
12:01
out if that's exactly what you've been looking for maybe this is exactly what you've been looking for
12:06
the most connected to the world type of earbud. You're the type of person that you got to have the earbud all the time
12:12
Oh, I should also mention, I should also mention those that do a lot of conferencing throughout the day
12:18
They put the WFH, work from home. In there, if you're a work from home type
12:26
and you're constantly on and off of calls, that's another one where this is kind of cool
12:32
because it's so minimal and so lightweight. that you might not want to wear an AirPod the whole day
12:40
You might be able to get away with this being in there the whole day because, like I said, you hear everything
12:44
You've got the microphone built in, so you're also taking calls and doing all that. But anyway, yes, Link Buds from Sony
12:50
It's something a bit different. Mo, you recently got into the investments, didn't you
12:55
Exciting stuff, isn't it? It is. Taking control of your future, aren't you
13:00
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