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EARN YOUR LEISURE Talk Invest Fest, Generational Billionaires and Maintaining Relationships
Aug 15, 2023
EARN YOUR LEISURE, a podcast that focuses on financial education and empowering people to achieve their financial goals, recently appeared on Sway In The Morning to discuss its upcoming event, Invest Fest 2023. The hosts of the podcast, Rashad Bilal and Troy Millings, talked about everything from building wealth to maintaining relationships and their vision for Invest Fest.
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EARN YOUR LEISURE Talk Invest Fest, Generational Billionaires and Maintaining Relationships
https://youtu.be/7kWpAcWXnXo
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0:00
[Applause]
0:00
just give them a brown of Applause let's
0:03
talk this up for a second absolutely
0:06
you got customers and you got
0:08
contributors come on
0:11
the customers benefit off of the work
0:13
that the contributors do but if the
0:15
contributors stop working and the
0:17
customers no longer have any benefits
0:19
and there's no growth
0:21
in this game of hip-hop
0:24
um and we often say this Heather we got
0:26
customers and we've got contributors
0:28
there are people who came into these
0:30
conversations through other ways through
0:32
other means not even through necessarily
0:35
A hip-hop meme right you know but that
0:37
impacts and and that um can benefit
0:40
hip-hop as a culture these young men who
0:43
are here with us today have created an
0:46
extremely powerful platform I want to
0:49
give them a round of applause for that
0:50
earned your leisure
0:51
[Applause]
0:55
ayl University give that a round of
0:57
applause as well
0:59
invest fast give that a round of applies
1:02
as well
1:05
part of why this culture was created
1:08
career franchise people needed a voice
1:10
and they were being blocked away from
1:13
resources they were being
1:15
um blocked away from opportunities they
1:17
weren't being considered for any of
1:19
these things when I say they I talk
1:21
about we and our people and our
1:22
descendants 100 and this is why the
1:24
culture of hip-hop was born it was out
1:27
of necessity right and then as the
1:30
culture became monetized and other
1:32
people came into power and
1:34
started raping started raping and
1:36
pillaging the culture
1:38
um we we lost we got lost in that you
1:41
know and one of the the biggest
1:43
tragedies I think when it comes to
1:45
hip-hop that we are reverse announced
1:47
the fact that we don't have
1:48
proprietorship of our own culture we
1:51
weren't there in the beginning and a lot
1:53
of the reasons why is we didn't have the
1:54
tools this one makes eyl so important
1:58
absolutely even beyond the culture who
2:00
we are as a community who we are as a
2:02
nation this information that these
2:04
brothers have been supplying uh can help
2:06
ensure or better our our possibilities
2:09
our potential in terms of financial
2:11
stability uh mentioning Financial Legacy
2:15
um all of these different things that I
2:17
think are qualities that are necessary
2:19
for us to build a nation e-yl is
2:22
supplying they're contributing on this
2:24
information that's helping us as a
2:25
people so I want to welcome these young
2:27
men to the show give them a big round of
2:29
applause my man Rashad is here uh we got
2:32
Troy here on your leisure is here they
2:35
are here earn your leisure are here upon
2:38
stand up we appreciate you we love you
2:41
thank you for your service to the
2:43
community man give it a foreign
2:45
[Applause]
2:53
I appreciate that man I've been watching
2:56
Ty you know Ty how long you been working
2:58
with me yeah
3:01
six seven eight years always speaks
3:03
highly I think I missed y'all a few
3:05
times y'all was recording that Thai
3:07
Studio yeah you know and so I want to
3:10
commend you uh for what you're doing I
3:12
know a little bit about the story um how
3:14
earn your leisure started uh from um
3:17
from teaching middle school kids about
3:20
you know Financial uh information right
3:22
and then realize that uh education that
3:26
was doing a disservice to our people and
3:28
that also adults need to learn this
3:30
information as well right
3:32
congratulations man I I you know yeah
3:35
thank you yeah what's that and so I'm
3:39
curious to now how many that was in 2019
3:41
when did it start yeah when we first
3:44
started Rashad what do you consider when
3:46
you think about the work that you guys
3:48
have put in and you see how it impacts
3:50
because you're not doing this for
3:51
yourself you're doing this the impact
3:53
other people and better their lives can
3:55
you tell me what do you consider one of
3:57
your most successful uh stories from
3:59
people who've been impacted by e e y l
4:02
yeah so many um one in particular you
4:05
know we was it was in LA uh this was
4:09
like probably 2020. it was early in our
4:11
journey and we had uh rented a Airbnb in
4:14
La like you know right off of Melrose so
4:17
you know LA's a little tricky so we
4:19
outside just you know talking on the
4:21
lawn and um
4:22
a car had like rolled up and like slowed
4:25
down
4:27
like did you have this red t-shirt on
4:30
today
4:32
so they hopped out then they hopped out
4:34
the car so I'm like oh man what's going
4:36
on and they and they was like but just
4:38
like yo yo and he's like Ernie Alicia
4:40
sit down like all right so then long
4:42
story short it was some guys from
4:43
Chicago and they was telling us how they
4:45
was able to quit their job and they
4:46
started Airbnb business and um started
4:49
investing in stocks and it was you
4:52
wouldn't expect this type of
4:53
conversation to happen yeah but um it
4:55
was just really dope because they were
4:56
just so like encouraged and he was like
4:58
saying like yo you changed my life I
5:00
would have never thought that I could
5:02
ever do anything except for just work a
5:04
job that's how he was taught like you
5:05
know just grow up and work a job and
5:07
that's it and he was like I never even
5:08
thought about being an entrepreneur I
5:10
watched the episode about about airbnbs
5:12
and I just you know I started going down
5:15
a rabbit hole and I was able to get
5:16
airbnbs and then I put my friends on now
5:18
we manage airbnbs and we don't work
5:20
anymore like that's what we do full time
5:22
so it's so many stories like that but
5:24
how does that make you feel though it's
5:25
not as dope because it's like you never
5:27
really expect you never really know what
5:29
the impact is going to be yeah you know
5:31
right you just put you just put music
5:32
out there like if you're a musician you
5:34
just put music out that's so nice when I
5:35
met my son's name is not saying like
5:37
he's a very big influential person in my
5:39
life I'm sure he would have never
5:40
thought when he first recorded his first
5:43
song he's 30 years later he gonna be
5:45
impacting people and inspiring people
5:47
like us and it's the same thing for us
5:49
like when we first started doing it we
5:51
didn't really know that we would be able
5:53
to you know go to London and Toronto and
5:55
Africa and reach different people and
5:57
people incarcerated listening to us like
5:59
you never really you never really know
6:01
how far your reach is going to go and
6:03
how many people is going to be impacted
6:04
by it so it's extremely humbling
6:06
um whenever that happens but to see it
6:09
actually happen in real life and people
6:10
actually tell you the story in real life
6:13
it kind of like really cements it yeah
6:14
we had a crazy New York story we were
6:17
giving out turkeys for Thanksgiving and
6:20
so we handed them out and this gentleman
6:22
walks up and this is like this is how
6:24
much the trajectory of like the
6:26
conversations have changed he walks up
6:28
to me shows me he's a broker's account
6:29
he was like look bro
6:30
yes he has six figures in it I'm like
6:34
damn bro he was like I'm like yo just
6:37
imagine like at a time in the place in
6:39
New York City where somebody's going to
6:40
show you that they had six figures and
6:41
it was all good and he was like yo the
6:44
information that y'all gave me and I
6:45
just executed on it I was like that's
6:47
that's powerful man and he looked at me
6:48
he's like can I still get this free
6:49
turkey though
6:52
I said yo of course man it's all love
6:54
but you never like every day that
6:56
happens I've had a gentleman walk up to
6:58
me and said look I made Seven figures
7:00
off the information
7:02
this this is July this woman was like
7:04
look I made Seven figures imagine that
7:07
like four years ago you didn't have any
7:09
information four years later you've had
7:11
probably the most money you've ever had
7:12
in your life just on listening to
7:14
information and actually executing
7:15
myself the impact is just it's crazy man
7:17
and the important part which is why I
7:19
said what I said when sway gave y'all
7:21
your intro now you know what to do with
7:23
it that's the thing so many people have
7:26
money but you don't know what to do with
7:28
it and then little by little it just
7:30
starts to Trinkle away and you realize
7:32
what do I have you looking in your clock
7:35
your money's in your closet under your
7:37
bed or in somebody else's dreaming story
7:39
because you don't loan this person money
7:41
and that person money so I I love what
7:43
you guys are doing because it's the
7:45
guidance it's not just getting them
7:46
right now what do I do with it and I
7:48
think what's additionally powerful is
7:51
this isn't just aspirational content
7:53
yeah like it's applicable and it shows
7:56
like how excellent you guys are at
7:58
communicating and taking taking things
7:59
that were purposely designed to be very
8:02
complex both in like language and just
8:04
as a system yeah and breaking them down
8:07
in a way where an average person on two
8:10
different coasts can both you know take
8:13
it and make it into something that works
8:15
for their lives it's a story that that's
8:17
rooted in hip-hop you know like it
8:18
doesn't like people forget that part of
8:20
it but like the first lesson I ever
8:22
wrote on financial literacy was about
8:23
Jay-Z
8:24
when he said that all blacks got a
8:26
sports entertainment I was like damn
8:29
what does that mean what like where's it
8:31
going with that right like this is 1996
8:33
but I wrote that in like 2009 and I'm
8:35
thinking to myself he's right yeah like
8:37
when we think about success in our
8:39
community those are the two places that
8:41
we look everybody either comes from
8:42
those two fields and so it was like we
8:44
have an opportunity now to show people
8:46
success from all different fields right
8:48
so it's more aspirational where it's
8:49
like hey and that's true abundance like
8:52
sports and entertainment is actually a
8:53
form of scarcity if you're only looking
8:55
at two Avenues yeah to create wealth
8:58
right and everybody's not going to make
9:00
it in that fact there's a there's a
9:01
guarantee like if you invest you can
9:03
make success if you create if you become
9:05
an entrepreneur different type of
9:07
businesses and when we started
9:08
highlighting people and showing them
9:09
like wait you could be a logistics
9:11
entrepreneur like you can be in the
9:13
stock market yeah you can create vending
9:15
machines and all the real estate and all
9:17
these other things it was like this is
9:18
aspirational now success looks different
9:21
now it looks like I can attend it in so
9:23
many different ways whereas when we grew
9:25
up those were the images that were being
9:26
put in front of us like it was like all
9:28
right well if we don't do that do we
9:29
have value right so like now the teacher
9:31
the financial advisor are the people
9:33
that's like all right I could be him
9:34
yeah I grew up together right absolutely
9:37
the Rashad changed when he started
9:40
getting famous did you notice any
9:42
difference no serious Troy like come on
9:44
did you notice any difference in any
9:45
celebrity group yo the the funniest
9:49
things that you know my brother I have
9:50
older brother used to hang out with us
9:51
all the time he was like you know what's
9:52
great about y'all yeah I really haven't
9:54
changed okay yeah yeah I really haven't
9:57
changed y'all are the same people that
9:58
you know we grew up knowing like the
10:01
people that know us like all these
10:02
people like yo Rashad doesn't even talk
10:04
like that he was just he was quiet but
10:06
like okay when he's around us it was
10:08
like he was the one that always talked
10:10
he wouldn't stop talking and I'm like yo
10:11
he just got to get comfortable with
10:13
y'all and so like now when they see him
10:14
on the show it's like he talks all the
10:16
time and then when they see him in
10:17
person it's like he's real reserved so
10:19
who initiated the conversations about
10:21
finances between y'all at an early age
10:25
for us
10:27
well he's he's from he comes from now I
10:30
was a financial advisor so I mean we
10:32
always was interested in stuff like that
10:34
but as far as like I guess when we got
10:36
serious as adults that's what I was
10:38
doing for a living so you know I was
10:40
like deeply entrenched in that world as
10:43
far as learning about Investments and
10:45
life insurance and IRAs and I was
10:47
talking about that every single day with
10:48
my clients in different going to you
10:50
know different organizations speaking to
10:52
churches speaking in front of sororities
10:54
fraternities anybody so that's actually
10:56
what I was doing for a living so um I
10:59
was you know passionate about that and
11:01
and he was my first client actually and
11:04
all of my friends became clients of mine
11:05
so I got an opportunity to sit down with
11:07
them and talk with them and show them
11:08
about life insurance and why they should
11:11
get it and what's going to happen 20
11:12
years down the line if you put enough
11:14
money in and you know do projections and
11:16
stuff like that so that was definitely
11:18
something that I you know I was I was
11:19
doing full-time every day for I actually
11:21
just I'm still licensed but I don't do
11:24
that full-time anymore right
11:26
12 years before we started this all
11:29
right earn your leisure is here you got
11:31
a lot of people on the phone lines I
11:32
just wanna
11:33
talk a little more
11:35
um anybody married in here
11:40
[Applause]
11:45
so you're not married
11:48
that's why I feel like you trying to
11:50
divide and conquer around here
11:53
[Music]
11:58
I am
12:00
a family brother they know it or not
12:03
Family come on I promote these dudes
12:06
they don't even know man you in my
12:08
conversation so when you sit down at
12:11
some point if that's what you decide to
12:12
do uh because Heather said marriage
12:15
Ain't About Love It ain't just about
12:17
love contract business contract
12:19
my word is it's a partnership yeah it is
12:22
a partnership and because some days
12:25
because it's ever it's an everyday
12:26
partnership some days you ain't in love
12:29
like you're just not it's it's a natural
12:32
feeling you love the person but all
12:34
those butterflies and everything real
12:36
life had already set in you know and so
12:38
you got to stick to the partnership so
12:40
are those some are those things that in
12:42
regards married guys laughing because he
12:44
knows
12:45
you know what it's a part of it I think
12:48
partnership is key love is is a factor
12:50
as well I haven't experienced that like
12:52
I really am married to like my best
12:53
friend and so like we've known each
12:55
other more than the years we've been
12:57
married so every day is pretty cool
12:59
because it's like you know she's inside
13:00
the beach and she works with us but yeah
13:03
we haven't had that like a damn I gotta
13:04
go home I'm gonna like see I'm not that
13:07
I'm not damn I gotta go home and I talk
13:09
about that a lot we 22 years in congrats
13:11
and thank you but it's other factors
13:14
that come in that have nothing to do
13:16
with you and your partner that can
13:19
affect your partnership and then you
13:21
realize yo
13:23
it ain't even my family it's his family
13:25
ain't even his family it's my family
13:27
folks got to come live with you stay
13:29
with you Loma it's a lot it's a lot
13:31
Rashad ain't never gonna get married
13:34
that's beautiful
13:39
would would you uh and this is not this
13:43
is more General but how would you
13:44
approach a relationship Rashad when it
13:47
comes to a woman and uh where she is
13:49
financially or at least what her goals
13:51
are that's what you gotta factor that in
13:53
being who you are right yeah I mean I
13:55
already don't I'm not really tripping
13:57
off of that too much honestly so she
13:58
could be broke
14:00
no for financially illiterate it can she
14:04
be like a freshman when it comes to
14:06
financial knowledge or does she have to
14:08
be a senior no I feel like at the end of
14:10
the day if it's a relationship then part
14:12
of a relationship is an education
14:13
process so you know she can educate me
14:15
on things that I don't know and I can
14:17
educate her on things that she might not
14:18
know so I'm not looking at somebody that
14:20
that is like a financial genius so it
14:23
has to have like a 850 credit score like
14:25
you know of course you know it's not a
14:28
it's not attractive for you just to have
14:30
nothing going on with no ambition at all
14:32
but um
14:33
wow
14:35
I feel like that that's actually a
14:37
common misconception people think like
14:39
uh you're the finance guy so in order to
14:41
be with somebody they got to be like on
14:43
your level or they got to be day trading
14:45
stocks like I'm not I don't really look
14:48
um I'm not really interested in that in
14:50
a relationship like if that is natural
14:52
and it's natural but it's not a top
14:54
priority okay I like that yeah
14:57
um you mentioned um
15:00
life insurance in your in your answer
15:02
right and I've been um involved in
15:06
working with my my grandmother passed
15:08
recently I'm sorry thank you I
15:10
appreciate that right
15:12
um but one of the things she did that
15:13
was dope as [ __ ] that she had a trust
15:17
and the way she handled her business in
15:21
that trust and how she appointed
15:23
different things I won't get in too much
15:24
detail it's personal I thought
15:27
um was really interesting
15:29
right and it made me think of how a
15:32
trust can work uh with people um in the
15:35
music business
15:36
especially artists right and so I'm
15:39
curious do you believe artists
15:43
with the intellectual property can put
15:46
it into trust is that possible and what
15:48
would be the benefit or would you advise
15:50
that I mean yeah you could put anything
15:52
in the church yeah um so yeah you can to
15:54
answer your question uh the minute
15:56
people why people put things in a trust
15:58
for a few different reasons they want to
15:59
shelter it from taxes okay so it's not
16:02
taxed like when you pass away then you
16:04
might have a state tax issue if you have
16:06
a certain amount of money especially
16:07
artists you see that a lot like you'll
16:08
see an artist pass away and then um you
16:11
see like why is Elvis Presley selling
16:13
his guitar why is Prince like doing like
16:15
you know I mean because
16:16
they have to pay estate taxes within
16:19
like six months of them passing away so
16:20
you might be worth 50 million dollars
16:22
but you might not have any money liquid
16:24
like you might have a couple of mansions
16:26
that's worth 50 million dollars so
16:27
technically your net worth of 50 million
16:29
dollars so you might get taxed you know
16:31
five million dollars they might have a
16:32
five million dollar estate tax that you
16:34
have to pay but now your estate doesn't
16:37
have money to actually pay that so now
16:39
they gotta start doing sales and
16:40
different things and nature selling
16:41
property different things so that
16:42
happens a lot like I said especially
16:44
with musicians you see that happening a
16:45
lot where they sell different valuables
16:47
and different things that I need you to
16:48
have enough money to pay the IRS but if
16:51
you if you have like a life insurance
16:52
policy set up inside of a trust then the
16:55
life insurance policy can be used to
16:57
actually pay estate taxes so that's one
17:00
thing is from a tax standpoint another
17:01
thing is from you know just a legal
17:04
standpoint of directing things to go
17:06
where you want them to go so you know
17:09
it's like to say Okay I want
17:11
a will is kind of like you know a more
17:14
broad range where it's like okay I have
17:16
a hundred thousand dollars and I want
17:18
this to go to my son when I pass away
17:20
was kind of like cut and dry but if I
17:22
want to give instructions where it's
17:24
like okay I have a hundred thousand
17:25
dollars but I want to give 25 000. this
17:27
person he graduates high school and then
17:29
if he graduates College he gets another
17:31
25 then if he gets married like you know
17:33
it's a lot more detailed that you can go
17:36
into it um with the trust so that's
17:38
another reason why why people get a
17:40
trust as well and then also
17:41
to take it outside of your name from a
17:43
legal standpoint yeah so you know a
17:45
trust is is like an actual entity within
17:48
itself like actual person so somebody
17:50
suing you or you know for legal purposes
17:52
you don't want assets to be in your name
17:53
then you take it out of your name and
17:55
then you put it in a trust so those are
17:57
a few reasons why people um you guys
17:59
have trust working on it right now right
18:02
now they're working on it right now yeah
18:03
and that that's the thing like
18:04
especially like in our community like
18:06
you said we don't know and so when
18:08
somebody passes it's like oh yeah we're
18:10
gonna have a family meeting and try to
18:12
figure it out then but by that time it's
18:13
too late yeah so like that was one of
18:15
those things that 25 years old he's
18:16
telling me about life is like I'm not
18:18
I'm like all right I don't even know
18:19
about it but I'm like I'm gonna get it
18:21
just because he's telling me about it I
18:22
want to support his business and then I
18:24
try to tell other people and they're
18:25
like I'm not thinking about dying yeah
18:26
that's most people they're not thinking
18:27
about dying right because they're
18:28
thinking about themselves I think it was
18:30
like you know if I got kids especially
18:31
if I don't even have kids at the time
18:33
but I was thinking to myself I'm gonna
18:34
have them so I want to have something
18:36
that is passed down to them pass down to
18:38
my wife I wasn't married at the time but
18:39
I'm thinking about future most times we
18:41
thinking about ourselves when we think
18:42
about right now very true and if
18:44
anything happen that's tragic we're not
18:46
prepared and so having the information
18:47
yeah yeah I love this man Tracy you
18:50
wanna you wanted to ask something real
18:51
quick yeah I mean obviously you guys
18:53
know that we are in the midst of
18:55
hip-hop's 50th anniversary and there's
18:58
been so many major accomplishments
19:00
within hip-hop specifically around
19:01
finances thinking about the billionaires
19:03
that have been born you know Hove Kanye
19:07
Rihanna
19:08
um and that that deserves a big round of
19:11
applause because whoever who would have
19:13
thought hip-hop would make it this far I
19:15
also though think about a Bernie Sanders
19:18
an AOC who have been very loud against
19:22
billionaires and feel like billionaires
19:24
should not exist and that the existence
19:27
of a billionaire means that someone is
19:30
benefiting off of unjust economic system
19:33
that we live in hey it's Billy
19:38
listen but a lot of people feel like the
19:41
presence of billionaires is proof of an
19:45
immoral system that we live in right and
19:47
that billionaires don't make money they
19:49
they take money and that it happens from
19:52
exploitive labor practices from tax
19:55
breaks
19:56
loopholes that are beyond the reach of
19:58
the ordinary person so for y'all what is
20:01
your take on billionaires do we need
20:03
them or do we not I feel like you know
20:05
everybody has the god-given right to
20:07
reach the highest level of success that
20:09
can possibly can everybody talks about
20:11
man samusa all the time like he's the
20:13
richest person in in history when you
20:15
equivalate his wealth to what it would
20:17
be today he probably would be a
20:19
trillionaire right so I'm never one to
20:22
say put a cap on what somebody can earn
20:24
or what somebody can do like now there
20:27
is what you brought some valid points to
20:29
say okay some things aren't fair in a
20:32
system
20:34
um life isn't fair unfortunately but
20:36
yeah I think that you do have to take
20:38
into consideration that the average
20:40
person
20:41
is struggling right so when you have
20:44
people that's you know trillionaires or
20:46
almost trillionaires and billionaires
20:48
and different things of that nature like
20:49
it it's a very wide wealth Gap and it's
20:52
getting even wider so how do we make
20:55
sure that the people at the bottom
20:57
aren't just sinking into Abyss while a
21:01
select few people at the top are
21:02
controlling 90 of the wealth in the
21:04
world that's it that's a critical issue
21:07
that has to be
21:08
talked about but I don't think a
21:12
solution to that is just taking people's
21:14
Wells and just taxing them and just
21:17
taking their money away from them
21:18
because I don't think that the
21:20
government is any more equipped to
21:22
handle the problems than a billionaire
21:24
would be so I'm not a person that is
21:27
just very you know has a lot of faith in
21:30
government and thinks that government
21:32
should just answer you know all worlds
21:35
problems because we see whenever that
21:36
happens they always mess it up anyway
21:38
they can't they can't agree on anything
21:39
anyway so yeah I think that we live in a
21:42
society where
21:44
um you know there are opportunities for
21:48
people to rise to the top now if you're
21:51
black it's going to be less
21:52
opportunities but you still have
21:54
opportunity so instead of looking at
21:58
things from a critical standpoint I like
22:00
to look at things from a more how can we
22:02
get involved standpoint right like I
22:04
don't want to just knock somebody
22:05
because they're rich I want to learn
22:06
from them and figure out how they were
22:08
actually able to do it and see if we can
22:10
actually formulate that blueprint what
22:12
we can learn from it how we can adapt it
22:14
for us so I I personally feel that you
22:17
know a person with money is not a bad
22:19
person it's what you do with it right
22:21
but that's anything you can be broke and
22:23
be the worst person in the world yeah so
22:25
I I don't I don't really agree with with
22:28
you know that total you know
22:31
anti-billionaire standpoint although I
22:33
do see some some some some some points
22:37
that actually do make sense in in that
22:39
conversation but I think you have to be
22:40
balanced I'm not a person that's just
22:42
like for just you know give the rich
22:44
whatever they want but I'm also not a
22:46
person for just taxing them for no
22:48
reason and then just penalizing people
22:51
for no reason just because they were
22:53
actually able to make money that doesn't
22:54
make sense to me okay can I roll off of
22:56
what Tracy was saying because hip-hop if
22:58
you look at it in the past like that's
22:59
DB by the way
23:05
you look at it pop I think you can say
23:07
that it is a spend first and show what I
23:09
have as opposed to save invest you know
23:11
what I mean jewelry cars and everything
23:13
like that very braggadocious uh spending
23:15
behavior
23:16
um how do you combat that and and get
23:19
people to start looking at like let's
23:20
invest because it creates wealth more
23:22
wealth than we would have if we're
23:24
showing it on our neck or what we're
23:25
driving I think it's changing I think
23:27
the conversation is changing even if you
23:28
listen to some of the lyrics of the
23:29
younger artists you can hear there's
23:31
there's a sense of Entrepreneurship
23:33
inside of them investing in other things
23:34
outside of the music but I I said this
23:37
before we gotta have Grace for for our
23:41
Elite right because their first
23:43
generation yeah
23:52
Beyonce at some point this is the first
23:54
time we've been here Oprah same thing
23:56
this is his first generation so when we
23:58
talk about wealth and we talk about
24:00
generational and Legacy we don't know
24:03
what this is going to look like in 10 15
24:04
20 years because they're still here yeah
24:06
and so there are going to be mistakes
24:08
that they're going to make we don't when
24:10
we don't know what to do with money the
24:11
obviously thing we do is is spend it but
24:14
if we start looking at what what Jay's
24:16
built with Roc Nation and the
24:17
Investments he's made in partnering with
24:19
lvmh and selling All Brands like there's
24:21
lessons inside that what puff is doing
24:22
what he did with DeLeon and what he's
24:24
done with Revolt we got to look inside
24:26
that and learn from that what Robert
24:27
Smith is doing inside of private Equity
24:29
where Tyler Perry's doing right another
24:32
one for general what he's doing inside
24:33
the media yeah these are things that the
24:35
Next Generation can watch and say all
24:36
right well you know what he just built a
24:39
studio that's the size of the four big
24:41
major ones in in La yeah Tyler Perry as
24:44
far as land yeah right and so we're
24:45
seeing this happening in real time and
24:47
so the conversations are changing how
24:49
we're moving our money around is
24:51
changing but what's most important is
24:52
that there's actual resources now right
24:55
so we can provide information but you're
24:57
actually seeing these things happen in
24:58
real time whereas before when it was
25:00
like people were making money was like
25:02
all right this is great like I remember
25:03
watching these guys in the 90s I'm like
25:05
how did they get that yeah we just saw
25:07
the cars and we saw the jewelry but now
25:09
we're actually getting the information
25:10
on how we're doing it I think we're
25:12
playing a part in that as well as
25:13
deciphering the information looking at
25:15
what they're doing and explain it to a
25:16
population and say all right well these
25:18
are some of the steps like you may not
25:19
be able to do all these steps but you
25:21
can take some of these key some of these
25:22
key components and add it to what you're
25:24
doing and hopefully you'll start to see
25:26
more people more millionaires coming
25:27
more billionaires because more is better
25:29
right if we want to invoke change
25:30
capital is going to be part of that
25:31
weather there's more Consciousness now
25:32
exactly yeah people are understanding
25:35
money a little bit more I love this on
25:37
your leisure is here uh Troy and Rashad
25:39
these guys are great invest fast
25:42
if you're listening to them talk now on
25:44
the radio listen to them talk in person
25:46
invest fast this month happened in
25:49
August 25th through the 27th in Atlanta
25:51
Georgia they're going to have some heavy
25:54
weights in the building uh they're going
25:56
to have Diddy's going to be there right
25:57
yes Jeezy is going to be there we just
26:00
had a conversation with Jeezy and we was
26:02
talking about properties and he just
26:04
bought a new building with 20 units in
26:06
it as a gift to himself
26:10
he's got the new book too adversity for
26:13
sale yeah all right um Terence J who's
26:17
this uh who's been a quiet Beast behind
26:20
the scenes I know for a fact I remember
26:22
when he first signed over to bet the
26:25
first conversation we had was on a bus
26:27
we were at a charity golf game in
26:30
Arizona I just met him he said can I
26:33
talk to you we sat and talked he said
26:35
what's I just signed the deal that week
26:38
uh what do you and I I said did you get
26:40
the money you wanted he said yeah what
26:42
do you think I should do I told him make
26:44
sure you buy some land before it's all
26:47
over so you have somewhere you can live
26:49
Terence J is going to be there on John
26:52
Salley incredible business all right
26:54
guys uh Ari Fletcher is going to be be
26:56
there as well Steve Stout is going to be
26:58
there and Robert F Smith
27:01
y'all have a personal relationship with
27:03
him yeah they were pretty cool
27:06
man you ain't never DM me to come hang
27:08
out with you I thought you was in it you
27:11
just said earlier
27:22
do y'all have regular conversation or is
27:24
it always about building it no no we
27:26
don't have regular conversation but we
27:28
do run into him sometimes like we
27:30
um we interviewed him so the first time
27:32
we met him was uh he did an event in
27:34
Harlem with Steve Harvey to raise
27:36
awareness for
27:38
um cancer yeah prostate so yeah we met
27:41
him there and that was that was the
27:43
first time actually meeting him then we
27:44
interviewed him a few weeks later so
27:46
then that was dope to kind of build a
27:48
relationship from their establishment
27:50
but the craziest thing when we met when
27:52
the first time we met him we walked over
27:54
and Steve Harvey was trying to introduce
27:56
us the first thing he said to us is like
27:58
I know these guys they're changing the
28:00
world oh that's beautiful wow that's
28:02
what it is you're changing the world so
28:03
then so then we meet him again in uh
28:06
Davos you know about Davos no it was in
28:09
Africa that's in Switzerland
28:18
I'm asking me these questions they got
28:22
this
28:23
the world economic forum and that's
28:25
where like all the billionaires come and
28:27
all that yeah so that's like the most
28:28
elite place in the world to go to so um
28:31
we went there and we met him and we run
28:33
into him almost every day out there and
28:35
then we interviewed him in Carnegie Hall
28:37
and now he's gonna be an invest Festival
28:38
so there we've got a very great
28:40
relationship but the thing with these
28:41
these type of guys that you know he's
28:43
worth like six billion dollars is
28:45
yeah nine billion we keep cutting them
28:47
shorts so you gotta this is some advice
28:50
for anybody that's looking to kind of
28:52
build a boat [ __ ] and it's the same
28:53
thing with Steve Harvey Diddy all of
28:56
these people we we know these people
28:57
personally we have their cell phones
28:58
okay but we don't communicate with them
29:00
personally we communicate with their
29:01
right hand yeah person like Diddy like
29:03
me and his his guy Dion shout out to him
29:05
we talk all the time like you know like
29:07
Robert Smith's got his name is Omni good
29:10
dude we talked to him if we need to talk
29:11
to him so that's extremely important
29:13
it's not so much that they don't want to
29:15
communicate with you which obviously you
29:16
got so much stuff going on yeah so a lot
29:18
of times people don't really fully
29:20
understand how to go about communicating
29:23
properly like you gotta know the right
29:26
channels to go through and you got to
29:27
make sure that you treat those people
29:29
the same way you would treat the
29:30
billionaire because ultimately they're
29:32
just as important because they're the
29:33
one that's going to be telling them like
29:34
yo this you got to do this this is why
29:36
you got to do it and if they're that
29:38
close to that person they're there for a
29:40
reason they they trust them so
29:42
um that's something that we learned as
29:44
far as like dealing with these big is is
29:46
that the person right next to like a
29:48
chief of staff yeah you got to make sure
29:50
that you build the strong relationship
29:52
with them because they're going to be
29:54
the most important person in the
29:55
equation earn your leisure is here man I
29:57
got to get a few phone calls real quick
29:58
because people been waiting for a good
30:00
hour but I really want to encourage you
30:01
to go to invest fast last year they have
30:04
14 000 when they first started it was a
30:06
couple of thousand and it's continued to
30:08
grow it's gonna be about 30 25 000 this
30:10
year a 25 to 30. somewhere probably
30:14
closer to 30. 30 000 okay uh
30:19
888-742-3345 mic is in Cali Mike you got
30:21
a question real quick go hey Mike hey
30:24
what's up morning family uh I just want
30:26
to say uh thank you turn your leader
30:28
um
30:29
you know back in 2019 I found them top
30:32
of 2020 I was looking for somewhat of a
30:35
mentor you know I'm like man I need a
30:37
mentor I need to find out how you know
30:39
probably get money how to invest my
30:40
money how to learn stock and I came
30:43
across earn your leisure which you know
30:45
they had tons of videos on how to trade
30:47
and all that type of stuff and
30:48
essentially became my mentor for you
30:51
know 2020 was getting influx of money so
30:53
I was able to invest my money and get up
30:55
and all that type of stuff so I have my
30:57
question is
30:58
um
30:59
for you know everyone's talking about
31:02
this year there may be a recession or
31:04
next year
31:06
um if there is
31:08
um what do you think it will affect like
31:10
in 08 you know 07 it was the housing
31:12
crisis and all that type of stuff and a
31:14
lot of people benefited from that what
31:16
do you think it would be for this run if
31:18
there is a recession
31:20
um I think what well yeah they said that
31:23
it was going to be a recession this year
31:24
then they then they said it was a result
31:25
they said it wasn't a recession now
31:27
they're saying that it's not going to be
31:28
a recession most analysts are saying
31:30
that they don't even expect the
31:31
recession for next year but a recession
31:33
will come at some point that's just how
31:35
these economic Cycles work right so
31:37
whenever there's an economic downturn
31:39
usually the stock market definitely will
31:41
be effective so you'll see a drop in
31:42
stock prices
31:44
um so I can't wait exactly exactly we
31:48
did good during the pandemic bro for
31:50
sure good
31:56
because you know a lot of times these
31:59
impact people negatively but then
32:01
there's like an upside to it so it's
32:02
always like strange yeah there's
32:04
opportunities in every crisis yeah
32:05
unfortunately and I feel like you know
32:07
that's something that even if you if you
32:09
study history if you study nature you
32:11
can learn a lot like you know when you
32:13
look at things like hurricanes and
32:16
wildfires is actually a formal
32:18
purification it's necessary for the the
32:22
Earth to regrow it so unfortunately
32:24
people just live in these areas so now
32:26
they're affected by it but that's
32:28
actually Nature's Way of actually
32:30
purifying itself so Devastation is
32:32
actually needed for Progress to happen
32:34
right so it's the same thing with the
32:36
economic um you know everything just
32:37
can't keep going up keep going keep
32:39
going if this if housing prices never
32:41
came down and the average house would be
32:43
10 million dollars yeah I mean so it's
32:44
like it got to come down I gotta reset
32:46
itself but this has to happen
32:47
unfortunately
32:49
it's just like the hurricane thing right
32:51
unfortunately most if you live in the
32:53
way of a hurricane then it's not a
32:55
blessing for you but if you have enough
32:56
wisdom to understand that okay this is
32:58
not a good place to actually live in
33:00
then you can actually be beneficial for
33:02
you so it's the same thing with you know
33:04
in the economy I feel like to answer his
33:06
question stock prices go down during
33:08
recession unfortunately people will get
33:09
laid off especially when you're talking
33:10
about AI That's going to lay off even
33:12
more people because jobs will be lost
33:14
because of artificial intelligence so
33:17
being at jobs will be lost then now that
33:20
that puts a pinch on housing
33:23
um which is in some way beneficial for
33:26
landlords yeah because less people are
33:28
buying homes but they still need places
33:30
to live but um it can also cause
33:33
short-term drops in in different real
33:35
estate markets so that's something to be
33:37
aware of as well so there's a variety of
33:39
different you know Domino effects that
33:41
take place um during a recession but the
33:43
best way to prepare for a recession is a
33:45
just be educated especially like I said
33:48
when you talk about artificial
33:49
intelligence this is something that is
33:50
not going anywhere so the regardless how
33:53
you feel about it you should you should
33:55
be educated on it because it's better
33:56
it's better to use it for your advantage
33:59
as opposed to having it replace you and
34:01
then also you know it's always good to
34:03
save money like you know get in the
34:05
habit of saving money because when it
34:08
happens now you're in a position to like
34:10
you said put money into the market or
34:12
buy a home and different things that you
34:14
never want to buy High you always want
34:16
to buy low but you can't buy low if
34:18
you're not in a position to actually do
34:19
that so yeah it's an inverse too right
34:22
so when you talked about jobs being lost
34:23
like that's part of it unemployment
34:25
rates are going to go up but when we
34:26
watch unemployment rates go up the
34:28
Federal Reserve will look at it and say
34:30
all right well we need to bring interest
34:31
rates down right and so like when we
34:33
look at now it's like wait they keep
34:34
looking at unemployance rates and
34:36
they're like well there's still too many
34:37
people working there's still too much
34:39
money in the economy so we got to keep
34:41
raising them so you see like every three
34:43
months they're waiting to see like are
34:44
they going to raise the quarter it kind
34:46
of works inversely but back to what his
34:48
heart question specifically is why we
34:50
tell people to invest like there's
34:52
trading and there's investing okay right
34:54
so like if you invested in 2020 yeah you
34:56
were up right because the stock market
34:58
pulled back so far that you could invest
35:00
in anything in six months later you
35:03
probably saw appreciation what happened
35:05
in 2022
35:07
a lot different right we saw the NASDAQ
35:09
which is a lot of the technology
35:11
companies dropped 30 we sold the uh Dow
35:14
Jones drop we saw the s p drop but 2023
35:17
here we are
35:18
back up 20 and so there's Ebbs and flows
35:21
in it but if you're if you're in it then
35:23
you're going to receive the Rewards or
35:24
if you're on the satellite waiting and
35:25
say all right well I'm gonna invest in
35:27
it when it's at its peak then there's
35:28
going to be some downfall right but if
35:29
you're in it long term we know over the
35:31
history of the stock market 79 of the
35:34
time is going to increase yeah 79 I like
35:37
those percentages yeah I'll take that so
35:39
if I put my money into something 80
35:41
nearly 80 percent of time I'm going to
35:43
have uh interest I'm gonna have
35:45
appreciation I'll take those odds I got
35:47
to keep it in there 5 10 15 20 years
35:49
make sure that I pass it down have a
35:51
custodials down from custodial account
35:53
for my kids have these things in place
35:55
because it's going to rise at some point
35:58
custodial account for your kid y'all got
36:00
to come back y'all gonna come back on
36:01
the show man easy you gotta do that too
36:03
easy you just committed live on there
36:06
and find out who his man is
36:11
a quiet one in the corner yeah
36:15
don't do that shout out say your name I
36:19
peep game early in the lobby
36:44
[Laughter]
36:50
how did you know how did you meet them
36:52
so Troy was my third grade after school
36:55
teacher
37:06
this is your third grade teacher my
37:08
third grade after school teacher um know
37:10
me my whole life we worked together for
37:12
about five years prior to earn your
37:13
leisure and he brought me on board when
37:15
we started damn you really about to put
37:17
pushing it forward
37:21
these are the stories that people need
37:23
to hear and see and appreciate so much
37:25
because that's what ultimately it's
37:27
about because you're not just doing this
37:29
there has to be passion and purpose
37:31
behind it this is so dope yeah he left
37:35
out the part when I when I try to hire
37:36
him he told me he wasn't going to work
37:37
for me why not tell him why you didn't
37:40
want to work for me I was like 17 I like
37:42
my other job a little better what are we
37:44
working at Burger King what the hell I
37:46
was a cam counselor but I was like it
37:47
was fun I was lit so yeah
37:49
so then the next year like there was a
37:52
tragedy in his family and I was like
37:54
this could go either way with him like
37:56
and he's such a good kid that we I
37:58
didn't want to have him get lost so I'm
38:00
like look from now on you're gonna stay
38:02
with me I'm gonna hire you and make sure
38:03
you make more money I'm gonna make sure
38:04
you have the best time in your life and
38:06
from that day he has not left my side so
38:08
yeah man can you get to wear shorts to
38:11
work
38:13
[Music]
38:14
oh okay this is the new look of the
38:17
exactly
38:18
man listen yeah
38:21
real quick yeah because tassel he he
38:24
said that I had to tell after this like
38:27
I'm from I was born in the Bronx Colgate
38:30
Ave so my first introduction
38:32
introduction to hip-hop was bdp
38:39
so I'm hoping that maybe we can make
38:41
something happen can you hook them up
38:43
tomorrow and he's still gonna be in the
38:44
bride I know the first the first time I
38:46
ever got introduced to hip-hop he was
38:48
giving out uh a vinyl in the in the
38:50
lobby and it was the South Bronx and it
38:52
was the bridge is over and so that's the
38:54
first time I ever like got their hair
38:56
wrapped like and then watching like
38:57
obviously video music box and then later
39:00
you know you're on TV raps on MTV but I
39:02
was like yo one day I'm gonna meet KRS
39:04
and I'm a telling this so I told Todd
39:06
the story he's like you gotta tell
39:07
Heather you got to tell Heather so like
39:09
bdp is like close to the heart like him
39:12
I'm gonna tell the United story when I
39:14
see him too but all that recipes and
39:15
Miss Melody all that yes so yeah I had
39:17
to tell you that too wow that is so
39:19
amazing and beautiful wow you never know
39:21
what people you know like if we know
39:24
each other through
39:25
this platform social media and the
39:27
computers in the internet but to know
39:29
like these beautiful stories behind the
39:31
scenes with you guys is so amazing and I
39:34
think this platform and I'm not saying
39:36
it's because I'm here I'm we talk about
39:38
it all the time we're so glad people can
39:40
come up here and be comfortable and feel
39:42
like you're in the living room and feel
39:44
you know get your flowers at the same
39:46
time and feel comfortable enough to open
39:47
up and share stories like this we love
39:50
it thank y'all for real we about to wrap
39:53
it up too in a second cause I know
39:54
Heather got to go to Urban if it was
39:56
soul food Thursday so I got recipes and
39:58
tips for your book your table and of
40:00
course for your soul we cooking today
40:01
okay cool
40:03
um how you guys are hip-hop heads I know
40:05
I've seen your conversations
40:07
um very impressed I might add to it from
40:12
a business lens if you had to choose a
40:16
route right
40:18
um and and you had to pick somebody A
40:20
hip-hop mogul who's done it great you
40:22
know whether it's if it's Baby from Cash
40:25
Money or Master P or Eazy-E or Diddy or
40:30
Jay-Z or even Suge Knight with death row
40:32
you know or not so we see him doing
40:35
right now give me your top five well
40:38
it's crazy you say this hold on let me
40:39
get my phone okay okay financially yeah
40:42
the business wife who did the business I
40:45
don't care who makes the most we just
40:46
had this conversation we had this
40:48
conversation with Yo Gotti so
40:50
um
40:51
yeah okay we just had this conversation
40:54
she had some kind words for what he
40:55
thinks he belongs so okay all right okay
40:56
we did a list I don't know if you saw it
40:58
but we did this list right and it kind
41:00
of went viral I didn't see this social
41:02
media and Birdman and reposted it and he
41:05
had some he has some thoughts about it
41:06
okay so your list is the number
41:11
okay number ten is Suge Knight number
41:13
nine is Jermaine Dupree number eight is
41:15
Dame Dash seven LA Reid six Master P
41:21
five Russell Simmons four Dr Dre three
41:25
Jay-Z two Diddy and number one is baby
41:29
um so that was that was the top 10
41:31
hip-hop CEO because everybody was doing
41:33
that top 50 lists they top 10 rapper
41:35
list so we wanted to do it we did this
41:37
time did this come out it came out like
41:39
a couple months ago so baby reposted it
41:42
on his page and he was like he was like
41:45
um he thought that QC should be
41:50
um number two number two quality control
41:53
yeah of all time of all time ever yeah
41:55
and he said CMG belonged in there he
41:57
said CMG belonged in there baby that
42:00
baby said that okay so so the other part
42:03
is it was ten we originally had 15
42:04
because I'm like there's so many people
42:06
I know people are gonna feel left out so
42:07
we did have honorable mentions Jay
42:10
Prince was there Chase he was in there
42:12
uh Queen Latifah we did not mention the
42:16
Flavor Unit but they I mean they should
42:18
be Queen Latifah should be we have
42:20
Sylvia Ronan there as well okay Queen
42:21
Latifah as a CEO yeah Flavor Unit she
42:24
was the first think about that Queen
42:26
Latifah was a woman in hip-hop Who had
42:28
who had her own label an entertainment
42:31
company and she didn't just do rap and
42:33
then she put out all those different
42:34
artists her and shot Kim they had I know
42:37
they go crazy
42:38
yeah who's our Naughty by Nature was
42:41
Apache on it Apache was on there you
42:43
know that they they had a slew of
42:44
artists I can't name him I wish I had it
42:46
how you feel about this list though I
42:48
love it I love the conversation so let
42:49
me let me uh let me look give me give me
42:51
a list yeah what are the factors that
42:53
went in today so did you consider how
42:55
many the times the top three people were
42:57
sued by their artists for missing money
43:11
[Music]
43:13
I'm curious to how long it is because I
43:15
think Ice Cube is somebody
43:17
exactly as an exact
43:19
kill Vision are you basing this solely
43:22
on what they've done in hip-hop no
43:23
movies no outside exactly
43:31
would be number one and like Will Smith
43:33
and like you know
43:34
[Music]
43:36
so the reason why baby was number one is
43:39
that yeah of course Jay-Z has become
43:40
more successful as far as his overall
43:42
business but as far as music I don't
43:45
think there's ever been a label that has
43:46
been more successful in cash money from
43:49
the mid 90s with the hot boys so now
43:52
Drake Nicki Minaj Wayne I mean Drake
43:54
Nicki Minaj and Wayne alone yeah it's
43:57
unprecedented with their run as this is
43:59
a conversation that we have right take
44:00
that Trio and take death Rose Trio right
44:04
who who's the bigger Trio and this is
44:07
rhetorical question it's it's cash money
44:09
cash money in terms of like sales like
44:12
pot Snoop and Andre at that time it's
44:15
cash money and
44:16
Drake's the biggest artists and Nicki
44:20
Minaj yeah what's Trio what's the
44:21
numbers though what are the numbers say
44:23
the numbers say cash money okay by
44:26
singles yeah albums uh-huh pocket some
44:30
of that is kind of relative because it's
44:31
almost like asking like you know Bill
44:32
Russell uh Will Chamberlain and uh
44:35
versus Jordan and like you know Kobe and
44:37
things like that for sure well what
44:39
about impact then
44:41
oh see you're talking to somebody
44:51
to this day snoop's impact for sure yes
44:54
that was a short that was a short window
44:56
but the impact has been a little the
44:58
little Wayne's impact there's no there's
45:00
no Young Thug without Lil Wayne there's
45:03
a lot of guys have to consider the
45:05
presence of dsps so things changed once
45:08
we have mp3s and the accessibility to
45:11
music but but like I said but the reason
45:13
why I think because like this is this
45:15
was Yo Gotti's art Yo Gotti he just he
45:18
wanted to know why he wasn't in the list
45:19
okay but then he he outside of that he
45:23
was saying that he thought Master P
45:24
should be higher because he was saying
45:26
that he said a lot of these guys from
45:28
like New York or L.A they have two
45:30
different factors yeah they have
45:31
resources yeah he was like they they
45:34
didn't have no resources like the mud
45:36
out literally out the trunk and so he
45:38
was like he puts more appreciation on
45:41
that because they started with less
45:43
right that impact question is
45:45
interesting
45:47
keep this in mind okay like when we're
45:49
talking about the greatest right like
45:51
you'll put and and most people will put
45:53
weighing inside that top 10. absolutely
45:55
in the top floor Drake inside that top
45:58
10.
45:59
but Nikki's the greatest female of all
46:01
time right yeah so like I put her in my
46:04
top ten you got three in the top ten
46:06
you're not putting Dr Dre I said you did
46:09
that that's what as like a artist no
46:12
producer though producer
46:14
but why not
46:16
we'll see then you got his Artistry how
46:19
do you define what is an artist you mean
46:21
as a as a rapper but I look at because
46:24
his impact yeah his impact was great NWA
46:27
is Eminem death row don't have a greater
46:30
impact than um than um Rockefeller
46:33
because if you look at Rockefeller
46:35
that's JC and that's Kanye West so now
46:37
you got two of the top three niece Eagle
46:39
uh State Property Memphis Bleak Dip set
46:43
but I'm talking about you got two of the
46:44
top two of the top three ever on impact
46:48
again this is all opinion though but
46:50
then if you're gonna count
46:52
um Young Thug being influenced by Wayne
46:55
then you got to bring Eminem into Dr Dre
46:58
scenario
47:07
bad boy
47:14
I look at bad boy as you gotta have
47:18
Uptown records as well like he's in this
47:19
this is his career as an executive as an
47:22
example married
47:28
you got you got Big E you got the locks
47:32
you got Craig Mack first and big this is
47:35
this is yeah you gotta consider like
47:38
that the point Tracy I'm see what I'm
47:40
what I look at when we have these
47:41
conversations yeah let's do it I'm not I
47:43
don't look at the what's on paper right
47:45
as much as I remember
47:48
those things that Tracy's talking
47:51
and uh the uh intangibles is the fact
47:56
that it was easy it was easier for East
47:59
Coast exec to be successful than there
48:01
was for sure for one but you also you're
48:04
from the era you know when that bad boy
48:06
logo was strong yeah that when that bad
48:09
boy logo was strong it was nothing yeah
48:12
it was unbelievable
48:14
stupendous
48:20
yeah 99 was for that forever album
48:26
these dudes think they studied I watched
48:28
here 97 there's no way up okay no way
48:31
out that no way out where y'all from we
48:33
from here in New York that's what it is
48:42
who's your top five
48:44
because you know as a real hot take so
48:47
you know what somebody said to us they
48:48
was like you know who the number one
48:49
hip-hop CEO of all time is who
48:52
Jimmy Iovine
48:55
they like Jimmy off and they like he had
48:57
death row he had aftermath he like he
49:00
and we don't look at him as a hip-hop
49:01
CEO right but they're like if you really
49:03
want to be technical about it he's the
49:05
one that's running everything but that's
49:07
like Andre Harrell bringing Diddy in
49:09
in a smaller sense yeah but it's like if
49:12
you want to really start factoring in
49:13
who was there or the only difference is
49:16
that puff was on Arista and it wasn't on
49:18
Uptown right the bad boy was on on
49:20
Ariston it like if it Jimmy Iovine is
49:23
creating the umbrella that these things
49:24
live under and puff created an umbrella
49:26
under Iverson which wasn't Andre's right
49:29
yeah absolutely Jimmy Iovine I think had
49:32
um there was a guy named Keith Napoli
49:35
that hired us to radio at KML in San
49:37
Francisco we first started doing
49:39
syndication and um he he didn't know
49:42
hip-hop at all but it was really well
49:43
before prior to before Hot 97 it was
49:46
came here was the first mainstream
49:48
station to start putting mainstream I'm
49:50
saying to put hip-hop in everyday part
49:52
rotation Keith didn't know it at all he
49:54
got all the credit for it he got in all
49:56
the you know the trade magazines but
49:58
he'll tell you see where you're going
49:59
what he was great at
50:01
was delegating
50:03
and identifying the people who do know
50:06
yes I think Jimmy was great at
50:09
delegating and identifying the people
50:11
who do know I do think because he comes
50:14
from an engineering background he has a
50:16
musical ear
50:17
that's a little different to me
50:19
than Master P who got it out loud I
50:23
agree with you that was just a hot take
50:24
that somebody in the music business but
50:26
I want I'm interested to know your top
50:28
five because you've been around for a
50:30
long time your top five hip-hop CEOs oh
50:32
this is let me see your list
50:39
guide me through this man I love baby
50:43
um
50:46
are you putting them in orders way no I
50:48
haven't thought about this
50:50
when you were reading a list you didn't
50:52
see Tracy's eyes as you were saying the
50:53
top yeah I really want to know I think
50:56
Jay-Z you got to say Jay-Z Diddy
50:59
um and I would have 50 Cent
51:02
um
51:03
baby
51:05
in Master P that's six
51:07
so you're not a fan of Diddy no of
51:11
course I am a fan of Diddy
51:13
um I think on the list just
51:14
unfortunately when I think of puff as a
51:18
business executive outside of all the
51:20
incredible contributions he's brought up
51:21
I think of the outstanding controversies
51:24
that come along with it as well you know
51:26
what I mean so there's just an asterisk
51:28
next to his name a bit what about baby
51:31
it's similar you know especially being
51:33
obsessed with Wayne you know what I mean
51:36
and seeing literally the Heartbreak that
51:38
he went Tracy is a cash money historian
51:40
over here
51:42
oh yeah but when you mention 50 and
51:46
considering because when we were talking
51:47
about trust I'm like a lot of folks
51:48
probably learned about trust for the
51:49
first time watching Power and the
51:52
relationship between ghosts and turtles
51:54
because that's a very big part of the
51:56
storyline and I'm like dang like 50
51:59
really took over the um entertainment
52:02
industry in a whole different way with
52:04
television you know what I'm saying so
52:06
he's looking at my top yeah the reverse
52:09
of a talent executive are you a business
52:10
executive too so what I what I also
52:13
consider too is those circumstances
52:15
because there's people like um
52:20
yeah rap a lot records and what he was
52:24
able to do at the time that he was able
52:27
to do it he said the blueprint right
52:28
hold significance Easy E ruthless
52:31
records so for I'm there at that time
52:33
when we don't have all the resources
52:35
especially on the west coast in the in
52:38
the in the South so I have to give um
52:41
credit to that how they their navigation
52:43
was different from Puffs and it was it
52:46
was different from drays at that time
52:48
you know and so to me it got to be some
52:50
Credence in that it can't just be the
52:52
final results because whoever got the
52:53
biggest metrics and the biggest numbers
52:54
doesn't necessarily mean you were the
52:56
best business person right for sure yeah
52:58
right Grand Hustle was mentioned as well
53:00
shout out to Greyhound T.I okay
53:02
um but then though Sylvia Rhone give her
53:05
a round of applause I think she was
53:07
incredible
53:08
um Queen Latifah
53:10
um I think she's incredible you know I'm
53:12
trying to think of CEO's names I've been
53:15
around a lot so let's let's let's hang
53:17
out
53:18
all right we'll do I know y'all hip-hop
53:21
hands so let me go sharpen my [ __ ] up a
53:23
little bit see what I can remember
53:26
we could definitely have a conversation
53:27
man love you Brothers thank you for
53:30
joining us this morning congratulations
53:34
man hey go to invest fast yeah hold up
53:39
the 25th August 25th 27 August 25th 27th
53:44
um if my weekend is free I'm there so
53:47
watch my word how much how much is
53:50
do y'all talk about the admission how
53:52
much is am I how much I got to pay to
53:53
get in you come on bro it's easy that's
53:55
free yeah
53:57
all right thank you guys I appreciate
54:01
you guys follow earn your leisure um
54:02
online everywhere these guys all over
54:05
the digital space and Best Fest happened
54:07
in August 25th and 27th through the 27
54:09
Atlanta Georgia
54:12
foreign
54:15
[Music]
#Arts & Entertainment