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Tyra Banks Talks Personal Branding & 30 Seasons of 'Dancing with The Stars' | SWAY’S UNIVERSE
Sep 17, 2021
Executive Producer of Dancing with the Stars, Tyra Banks talks about the iconic show and what to expect from its 30th season! She also gets into personal branding and how we need to be consciously aware of how we are representing ourselves.
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[Video Title]
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0:00
and this is the 30th season citizens and
0:02
who better to host it than one of the
0:04
best hosts to ever host anything on tv
0:07
or otherwise you just heard her change
0:09
that man's life
0:11
she's a truth speaker the one and only
0:13
tyra banks is back tyra
0:18
everybody how are you doing oh man it's
0:22
so excellent your energy right now your
0:25
energy is just put put 10 steroids on
0:27
mine i love how you how you gave to that
0:30
young man we don't even know who he is
0:32
he's just somebody who emailed us his
0:34
music but i love wow your ability to
0:37
connect with him and just really
0:39
identify something that's going to be so
0:41
useful for him i appreciate that about
0:44
you tyra thank you for doing that to
0:45
that young man you're all right with me
0:47
tyra banks
0:49
you're all right with me i want to see
0:51
him soar i want to see him you know
0:53
focus and go you know is that is that is
0:56
that what you teach what is this class
0:58
you're teaching
0:59
so i haven't taught the um since the
1:02
whole covet pandemic has broken out but
1:04
i teach personal branding at stanford
1:06
business school
1:07
and i teach it to second-year business
1:09
students and how to take their own
1:11
personal brand and have them compete
1:13
against people in their sector how to
1:15
differentiate yourself so that you can
1:17
either get a better job hire better
1:19
people raise more money all the
1:21
different things that these business
1:22
students want to do when they graduate
1:25
so that's interesting radical
1:27
differentiation is something that's a
1:29
terminology that i learned decades ago
1:31
and that i practiced early on in my
1:33
career yeah um and i could wait but sway
1:36
even okay let me tell you something
1:37
about you even the physicality of youth
1:41
i remember when you came out and you had
1:43
these beautiful locks and this beautiful
1:45
like i guess um covering over the locks
1:48
and it made a frame it made you look
1:51
like a egyptian king so even sway coming
1:54
out on a stage in silhouette
1:57
people knew that it was you you didn't
1:59
even need a light on you your silhouette
2:02
was branded because of your hair and
2:04
your style and that's personal branding
2:07
you probably didn't know you were doing
2:08
that i don't know maybe you did i don't
2:10
know
2:11
y'all i'm sorry uh heather did you hear
2:13
that i almost got on bended knee
2:14
listening to tyrone
2:16
i swear i swear i almost got on bending
2:18
knee tyra right there damn it
2:21
thank you but that's
2:23
honestly something i was conscious of so
2:26
let me ask you this
2:28
down the line when you have people like
2:30
me or others whose brand has um been
2:33
through a lifetime or three different
2:35
iterations
2:36
what advice do you give people who have
2:38
been branded well in the past with their
2:39
brand isn't as potent as it is uh as it
2:43
was then
2:45
um you know there's different there's
2:47
differences you can still continue to
2:49
ride that wave and become a classic
2:52
meaning you're not necessarily super
2:54
relevant
2:55
of today but there is a respect for your
2:58
for the memory and the things that
3:00
you've done
3:01
or you can pivot and say i'm going to
3:04
continue to stay
3:05
relevant you're going to sacrifice some
3:08
of the brand purity that you have
3:10
but you gain um being able to get higher
3:14
today new brands being able to connect
3:17
to a different generation so there's
3:18
different people that do different
3:20
things
3:21
and neither one of them is is um a
3:23
problem and the whole legend and
3:25
sticking to the original brands is not
3:28
an issue if you are financially stable
3:30
and can afford to do that so well said
3:33
tyra banks is here
3:35
your brand i'm gonna let um h.b and
3:37
tracy jump in of course um but i've you
3:40
know one of the things
3:42
that i've always admired about you i was
3:44
looking at your instagram and i saw a
3:47
picture of you when you was like 23
3:49
years old the post you have put
3:51
and you talked about wanting to open the
3:53
ice cream company you know you always
3:55
have wanted to do that and and finally
3:57
you've been able to do that um and
4:00
you've been able to carefully craft and
4:02
curate and design your career but i'm
4:04
curious was it every point in your
4:05
career where after doing all these
4:07
things you ever woke up and thought damn
4:10
what am i gonna do next or was things
4:12
always lined up for you oh hell no sway
4:15
i remember i remember i had three three
4:18
years which is ridiculous but i had
4:20
three years left on my victoria's secret
4:21
contract
4:23
and i was panicking about what to do
4:24
next now three years is a long time to
4:27
think about the next thing but i was
4:29
losing sleep like what is next i don't
4:31
have a plan i hadn't thought of
4:32
america's next top model yet i hadn't
4:35
thought about you know like producing tv
4:37
or any you know and so i was panicked
4:40
because i'm always trying to think about
4:41
what is the pivot and what is the next
4:43
thing i
4:44
had ideas and was very successful in
4:46
them and not all of them but it but in a
4:49
few of them
4:50
but i always am thinking about what is
4:52
next
4:54
always thinking about that tyra banks
4:55
here we're celebrating the 30th season
4:59
the 30th season ladies and gentlemen
5:03
of dancing with the stars um monday
5:05
september 20th 8pm on the money channel
5:08
abc
5:10
um jojo siwa is going to be there she's
5:13
already making headlines for
5:15
dancing with having a same-sex partner
5:18
right yes she is jojo siwa is this
5:22
beautiful pop star young girls young
5:25
boys they loved her
5:27
and she said that she is a lesbian and
5:30
she said this is who i am and this is
5:33
this is what i'm about she either said
5:34
that she's lesbian or bisexual so i
5:36
forgive me jojo if i got it wrong uh but
5:38
she is lgbtq let's put it that way and
5:41
she has this beautiful girlfriend and
5:43
she we asked her to dance on dancing
5:45
with the stars and she
5:46
said that she wanted to dance with a
5:47
woman
5:48
we gave her the option and she chose the
5:50
dance of the one it's never been done
5:51
before i'm glad that it's there when i'm
5:53
you know executive producer and host of
5:55
the show now i think it needs to happen
5:58
and i'm really proud of her and she's
5:59
going to save a lot of kids lives that
6:01
are feeling you know kind of lost so i'm
6:04
proud of her excuse me y'all i didn't
6:05
mention that they we got the executive
6:08
producer of dancing with the stars on
6:09
the air with us having a b week i got to
6:12
put a different t-shirt on wow
6:16
hey you want to jump in
6:19
i do hey tyra this is heather thank you
6:21
so much for joining us again we always
6:23
love having you on the show um i was
6:25
wondering just as
6:27
a host as well and being a part of it
6:30
how do you hold your emotions in terms
6:32
of watching people dance or maybe
6:34
watching people not have such a good
6:37
night or maybe some people kill it even
6:39
here with radio sometimes people say
6:41
things some of our guests is cringe
6:43
worthy sometimes we want to like jump
6:45
back and say but we have to you know
6:47
we're here to host how do you kind of
6:49
hold your feelings and certain things
6:50
happen on the show
6:52
you know i try to i try not to play
6:55
favorites so i try to like smooth things
6:57
over
6:58
um but sometimes i let it loose and i
7:00
don't know if that's like fair like i'll
7:02
just come back on the dance floor like
7:03
they killed did you see that now people
7:05
at home are voting and i know they're
7:07
going to be influenced by what i say but
7:08
sometimes i can't hold it in
7:10
um so i i don't really hold it in or
7:13
last last year jeanie mai she got really
7:15
sick and she had to leave the
7:18
competition and they showed this whole
7:19
package of her in the hospital
7:21
i'm not even that close to jeannie i
7:23
don't know if it's because the covet was
7:24
around in the world and i just started
7:26
breaking down on live tv and couldn't
7:28
stop crying so i you know i just kind of
7:31
let it out um but i think i might need
7:33
to hold back on the dang you killed it
7:36
[Music]
7:36
[Laughter]
7:38
so you need to learn that too
7:43
tyra i'm so happy to have you on this
7:44
show as well with suede this is tracy
7:46
when sway was mentioning your instagram
7:48
it brought me back to a very specific
7:50
post that just made me smile so wide and
7:53
it was so simple but i related to it and
7:55
you said some take a chill pill i take a
7:58
wig break and i'm not sure if you
8:01
realize tyra but
8:03
you are the catalyst for so many women
8:08
embracing exploring playing with wigs i
8:12
feel like you were one of the first in
8:14
the mainstream at least when it comes to
8:16
my generation
8:17
to um to not hide around it to be like
8:20
yeah i'm here for the wigs and and that
8:22
includes me that's been inspired with
8:24
that and one of the things that would
8:26
kind of irk me although i also
8:27
understood the sentiment is when folks
8:29
would be like but tracy like you have
8:31
such nice natural hair why are you
8:33
wearing a wig you know as if i'm using
8:36
it to substitute my hair but it's
8:39
because i love variety that i want to
8:42
play if i wear braids no one says tracy
8:44
why do you have braids you have so much
8:46
natural hair can you speak on being one
8:48
of the first especially black women to
8:51
embrace wigs and
8:52
were there times where
8:54
people were uncomfortable with it how
8:56
did you navigate it and what do you
8:58
think about now with everyone having so
9:00
many different types of wigs
9:02
you know what's so funny is back in the
9:03
day um people would wear fake hair and
9:06
weaves and wigs and they wouldn't talk
9:08
about it in hollywood and i do remember
9:10
being one of the first it was me and
9:12
tony braxton back in the 90s and we were
9:15
the two people that were like yeah this
9:16
hair is fake
9:17
and people look at him like oh my god
9:19
you're admitting that and i felt like i
9:21
had a duty to people to say this ain't
9:24
my hair this is a prop and you too can
9:26
have this don't look at me and think oh
9:28
she got that hair and child this is a
9:30
prop and i take it off at night or i
9:33
take it off at the end of the month and
9:35
have some cornrows underneath it um and
9:37
so the the beauty now is
9:40
when i was doing that i felt i had to
9:43
and and truly i did have to to work i
9:46
had to wear
9:47
that type of hair that type of texture
9:50
that type of length that is what i
9:51
needed to do to get hired today it's a
9:54
different it's a different world now
9:56
it's a choice sometimes i wear a wig
9:58
sometimes i don't sometimes i wear my
10:00
hair sometimes i don't sometimes i love
10:02
to wear my hair natural sometimes i
10:04
don't um and so that choice is what is
10:07
so beautiful particularly with black
10:09
women today that we are now
10:11
being told on a big public stage that
10:13
our natural hair is beautiful that our
10:16
wigs are beautiful that all of these
10:18
different things are beautiful some
10:20
people even are attacking like when
10:22
people have braids and there's an
10:23
extension in it they're like well that's
10:24
not supernatural you're still going to a
10:26
certain different beauty aesthetic
10:28
because your extensions are in your
10:29
braids it's like you know what it's all
10:31
beautiful and it's all choices and we
10:33
have those beautiful choices now we
10:35
don't have to just say oh fake long
10:37
straight hair is the only thing that
10:39
will make you an acceptable beauty in
10:41
the entertainment industry and walking
10:43
down the street so it's all about all
10:45
these different varieties
10:48
the ep of dancing with the stars is on
10:51
the line we got the boss on the line
10:53
eight at eight seven four two three
10:55
three four five susanna how are you
10:57
she's in detroit
10:58
[Applause]
11:13
that's so cute what's your question
11:15
oh my god how y'all doing i was
11:17
listening to me all all morning and i'm
11:19
just like dang i hope i can get on here
11:20
and talk to y'all well let me tell you
11:23
why you really i just want to let y'all
11:24
know y'all real inspirational y'all
11:26
really be having mad jokes but y'all
11:28
real inspirational and y'all got the
11:30
woman who
11:31
with the face for a lot of important
11:33
things throughout the generations and
11:34
everything of women so
11:36
that's dope
11:38
that's awesome josiah and the reason why
11:40
we we we chose you is because of
11:42
something tyra said earlier about being
11:45
different and your name is so different
11:47
that it caught my eye what is what does
11:49
it have definition to it
11:51
um my my dad made my name while my mom
11:54
was having me so my dad's name is joseph
11:57
my mom's name is janice but they call
11:59
her janna or jamie banany you know what
12:01
i'm saying
12:02
but um he was like joe janna josanna he
12:05
was like that's that's like unique
12:06
that's a written life nobody has that
12:08
name so he was like josanna and um i
12:10
used to spell it like two different ways
12:12
i used to spell it j-o-z-a-n-m-a
12:14
or i could spell it j-o-s-d-a-n-a
12:18
so i guess we get like buzz jose okay
12:21
great you got a question for tyra
12:24
yeah um i don't but not really no um
12:27
i just want to say thank you for being
12:29
such an inspirational figure to a lot of
12:31
us women
12:32
you really like made me want to be a
12:34
model when i was younger i was doing
12:36
hella auditions i was doing a lot of
12:38
stuff issues i couldn't fall through
12:40
with it because they would always be
12:41
trying to charge like five thousand
12:43
dollars to get dropped in california
12:44
just like that
12:46
so um i just really want to say me and
12:48
my mom really been watching you and been
12:50
sticking with you since day one since
12:52
like you really that woman you really
12:54
that one
12:56
oh thank you so so much and i'm happy
12:58
that you didn't give money because a lot
13:00
of people try to ask for money and will
13:03
take your money and not give you the
13:04
opportunities that you deserve
13:06
so i'm glad you didn't give people the
13:08
money they were asking
13:10
it's um we've just been trying to find
13:12
certain like agencies that that are real
13:15
like serious and everything and like
13:18
to go through it's just hard nowadays
13:19
because everybody be trying to scam you
13:21
out of your money
13:23
exactly and you keep your money you keep
13:26
your money if you want to model the best
13:28
thing that you can do right now is your
13:30
camera phone is your photographer you
13:32
can set it on you know um what do you
13:35
call it when it's taking the pictures
13:36
itself and you can have your friend be
13:39
your instagram best friend your
13:40
boyfriend be an instagram husband friend
13:43
you know what i mean so like just take
13:45
pictures put them on instagram and just
13:47
tag agencies tag models tag designers
13:50
tag everybody that's the best way right
13:52
now don't go paying tons of money to
13:54
people that are not honest
13:57
jose you just got the game right there
13:59
josanna
14:00
there
14:04
um it is
14:07
at j.o baby
14:09
and then it's underscore it's like five
14:11
underscores and i have i make custom
14:13
rugs and doormats as well so if y'all
14:16
ever want something
14:17
um may y'all could definitely dm me i
14:20
got a business page as well okay
14:22
somebody loved that i didn't have any
14:24
ideas i've been like yeah i gotta make
14:26
this i definitely gotta make this
14:27
because i've been looking at your
14:28
instagram
14:30
um
14:30
joe baby five uh
14:33
j.o baby five underscores lola does it
14:36
say lola yeah yeah that's you yeah okay
14:39
you got you got four posts lola
14:42
yeah
14:46
and you started in 2020 and you got four
14:49
posts and i need a happy hour rug i'll
14:52
buy a rug from you i'll get a rug made
14:53
but just let me know what's up you got
14:55
one rug up here girl what are you doing
14:57
no no no y'all gotta look at my uh my
14:59
other page i haven't been posting my
15:00
club these orders just these orders been
15:03
crazy but i definitely can send y'all
15:04
some info i just finished the six feet
15:06
rugs for a business called manage kicks
15:09
it's out in detroit and everything so
15:15
llc or what is it
15:17
y'all at the rug plug llc
15:20
the rug plug
15:22
okay you got it it's two g's in the at
15:24
the end of plug the rug plug llc tyra
15:27
what advice would you give her because
15:29
she got two things going does she
15:30
consolidate the rug business with the
15:32
modeling or does she create separate
15:34
pages from both
15:36
um well the differentiation would be her
15:38
modeling with her rugs right
15:40
that's what would make it stand out but
15:42
just make sure it doesn't look like you
15:44
know the sexy girl in a car kind of on a
15:46
rug you know what i mean so
15:47
make sure it's kind of like a hot
15:49
fashion kind of can be sexy but just not
15:51
too far because then people won't even
15:53
be looking at the rug and you won't
15:54
spell rugs
15:56
okay
15:57
hey hey joe santa there you go you got
16:00
you got you got the game i appreciate
16:02
y'all i really appreciate that y'all
16:04
stay play you too
16:06
and keep growing you got it from tyra
16:08
banks he was citizen thank you in the
16:11
morning wow
16:13
wow tyr you got time for one more
16:17
um i actually don't they're telling me
16:19
that i have to run and i wasn't sure if
16:21
the team was talking to you guys in your
16:22
studio but uh okay i have to i have to
16:25
run you have to go make some ice cream
16:27
okay and talk about real quick you guys
16:29
are doing a they're doing a contest with
16:31
it's called smize right
16:34
um
16:35
uh we are oh yeah so it's like right now
16:38
when you come to some ice cream in l.a
16:40
and you
16:41
wear a little something cool and you eat
16:43
some ice cream and take a picture we
16:45
could possibly post you and get you some
16:46
free ice cream but even more than that
16:49
you guys can go to smizecream.com and
16:51
you can order
16:52
ice cream to your house we will ship it
16:55
to your house on dry ice and there are
16:58
so many other fun games and things
17:00
inside of the box that we send you so
17:02
that's my s-m-i-v-e cream c-r-e-a-m.com
17:07
and get a creams and dreams box sent to
17:09
your house there it is love you tyra
17:11
make sure y'all check out monday
17:13
8 p.m
17:14
um on abc dancing with the stars season
17:18
30
17:19
begins tyra banks ladies and gentlemen
17:21
big round of applause that was amazing
17:23
take care
17:27
[Music]
17:39
you
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