Sponsor Spotlight – The Harris Poll

From Fast to “Worth It.” The New QSR Brand Equation While fast food continues to dominate everyday dining, the rules of engagement are shifting. Consumers still expect speed, but increasingly, they choose based on whether a brand feels “worth it.” Using new Harris data, we’ll explore how identity, perception, and emotional drivers are shaping choice, and how brands can use these signals to stand out in a crowded market. Chris Tancrell VP of Sales The Harris Poll and HarrisQuest