Presentation – Reduce & Corporate Natalie: From Cabinet Staple to Cultural Moment

Many CPG brands face the same challenge: Consumers use the product, but they don’t know the brand behind it. That’s where Reduce partnered with creators like Corporate Natalie to change that. VP of Marketing Tom Spaven shares how they tapped into creator storytelling and workplace humor to bring a familiar product into culture and make the brand part of the conversation. He’ll walk through how they approached creator partnerships, what makes them feel authentic, and how influencer-driven content can turn everyday household items into brands people actually recognize and remember. Tom Spaven VP, Marketing Reduce