Panel – Turning Customer Insights into Business Outcomes

Data, once the Achilles' heel of CPG marketers everywhere, is increasingly accessible, surfacing across CRM, DTC, retail partners, and media platforms. Access alone isn't the advantage; the real opportunity is in what you do with it: connecting signals across touchpoints, developing deep customer insights, and carrying those insights through every stage of innovation and go-to-market strategy. How do you build a shared understanding of your customer that lives beyond the marketing team and drives meaningful decisions across the organization? Let’s explore how to close the gap between data, insight and impact to fuel long-term growth. Patricia Alon Senior Marketing Manager Heineken Shermika Dunner Innovation Leader, Brand and Insights Kimberly-Clark Zach Lain Director, Global Data Partnerships PepsiCo MODERATED BY Erin Everhart VP, Content - Events MediaPost