Presentation – Does Video Still Build Your Funnel?

When CMO Ivonne Kinser made the leap from heading marketing at consumer brands like Avocados From Mexico over to McCraw Law Group, she brought her CPG playbook with her. But as she rapidly pivoted out of linear into heavy performance channels, funnel health suddenly changed. As brands increasingly shift into digital and conversion-focused tactics, what is the role of TV in the modern marketing mix? Ivonne Kinser CMO McCraw Law Group