Fireside Chat – How RUKSTR Built a Category and a Brand Around It

Teri Levy spotted the rucking trend before most people could spell it. She tracked the keyword spike, built a content strategy, and landed on Google’s first page in under three months. That’s before she even launched a product. What followed was a blowout first year and a trademark battle that forced her to rebuild from the ground up. We’re sitting down with Teri to talk about what it takes to identify a trend early, survive the setbacks that come with disrupting a category, and build a loyal brand when word of mouth is your best marketing tactic. Teri Levy Founder RUKSTR INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost