Sponsor Presentation – DATA POEM

"One Demand Plan. Total Optimization. How CPG Leaders Are Connecting PESO, Retail Media, Shopper Marketing and Promotions Into a Single Growth Engine" CPG marketing has a fragmentation problem. PESO, shopper marketing, retail media, coupons, and events are planned, executed, and measured in silos — producing conflicting ROI stories and leaving real growth on the table. Bharath Gaddam, CEO of DATA POEM, shows how leading Fortune 500 CPG brands are replacing fragmented analytics with one demand growth model — where every touchpoint is planned and optimized against a single revenue signal, across short-term lift and long-term brand equity. The outcome isn't just better alignment. It's measurably better growth. Bharath Gaddam CEO and Co-Founder DATA POEM