Sponsor Spotlight – Lamar Advertising

Lamar Programmatic | Built for the Real World Programmatic was built for precision, but brands also need presence. This session explores how QSR marketers can move beyond automation to show up in the moments that matter most. Grounded in a powerful video narrative, we’ll bring to life how event-based targeting and contextual creative can align messaging with real-world behaviors, from morning commutes to game day cravings. Attendees will see how high-impact formats and intentional placement drive attention that you cannot skip. Through a case study, we’ll demonstrate how these strategies translate into measurable results, including increased foot traffic, turning everyday moments into opportunities for meaningful, scalable brand connections. Faith Nettles Programmatic Marketing Specialist Lamar Advertising Ian Dallimore VP, Digital Growth Lamar Advertising