Sponsor Spotlight – Big Happy

CPG Brands Are Leaving Attention on the Table. Here's How To Take It Back. In this session, Big Happy will examine how modern marketing has drifted from its most critical driver of impact: creative. While targeting and technology have advanced, it's ultimately the creative that shapes perception and captures attention, affecting how consumers make decisions in fleeting moments whether in-store, at the pump, or on their phones. Learn how emerging formats like CGI and 3D drive stronger cognitive response and deeper memory by engaging the brain in ways static cannot. This isn’t preference - it’s biology. Kelly Stack VP of Brand Partnerships Big Happy