Sponsor Presentation – Zeta

Precision Growth: Winning Net-New and Lapsed Guests at Scale Facing constrained discretionary spending and soft traffic, restaurant brands must find new ways to boost visit frequency, acquire new customers, and drive profitable, incremental traffic. Yet, marketing has historically struggled to delineate and de-duplicate efforts across known, unknown, and net-new audiences. Zeta addresses this challenge with a unified approach: A strong & persistent ID graph covering over 90% of U.S. adults, an ability to distinguish current from new customers, activation powered by proprietary dynamic intent signals, and deterministic test versus control lift measurement tied to actual visits and transactions—all within an exclusive Acquisition channel. Matthew Drewes Vice President, Business Development Zeta