Sponsor Presentation – Zeta

Reaching Consumers as They Shift from Search to AI Chatbots AI chatbots and large language models (LLMs) are changing how consumers discover information—pulling attention away from traditional search and reducing marketer visibility. Zeta helps brands stay ahead of this shift. Its persistent ID graph and real-time data capabilities reveal how consumers move across channels, enabling smarter targeting, personalized messaging at scale, and deterministic measurement that drives real ROI. Matthew Drewes VP, Business Development Zeta Global