Sponsor Presentation – The Krazy Coupon Lady

Inside the New Playbook for Reaching Today’s Value-Driven Shopper The way consumers discover and choose products has fundamentally shifted—while many brands are still navigating how to adapt. Today’s shopper is more intentional, more informed, and more value-driven than ever before. This session will break down what’s really happening across the modern purchase journey, where traditional strategies fall short, and how small shifts in approach can unlock meaningful impact. Expect interactive questions, surprising insights, and a fresh perspective on how to connect with today’s evolving shopper. Kelly McKay SVP of Sales The Krazy Coupon Lady