Sponsor Presentation – Arima

Synthetic Data – the New Ingredient in Your Marketing Toolkit Synthetic data is transforming strategic marketing, budget planning, and campaign analytics—offering tangible benefits to marketers right now. Arima will demonstrate how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases. T.S. Kelly Managing Director, US Arima