Presentation – Know Your Guest, Grow Your Brand

As a value-led brand with deep community roots, Church’s Texas Chicken is well-positioned to meet the needs of today’s customer. But to meaningfully reach that guest, the brand has been hard at work to build a new core persona that refocuses their marketing efforts. Join Georgia Margeson as she shares how unifying creative, media and social around a new understanding of their guest is unlocking award-winning performance. Georgia Margeson Senior Director of Brand, Creative Strategy & Activation Church’s Texas Chicken