Presentation – Doubling Down on Diversity During Divisive Times

As many brands pull back from diversity, Visit Philadelphia is doing the opposite. As the birthplace of America prepares for the nation’s 250th anniversary, CMO Neil Frauenglass shares how they’re leaning into diversity, heritage and inclusion as core pillars of destination marketing. From reimagining heritage months to launching Indivisible, a bold, community-led campaign, Neil explores how authentic storytelling, cultural courage and active engagement (even with critics) can drive relevance, visitation and impact. Neil Frauenglass CMO Visit Philadelphia