Presentation – Blaze Pizza & Marvel’s Daredevil Turn Fandom into Foot Traffic

In a crowded QSR landscape, brand partnerships can’t stop at co-branded moments; they have to create reasons for fans to show up. Blaze Pizza did just that when they partnered with Marvel’s Daredevil: Born Again to build a campaign that went beyond a typical LTO. From limited-edition menu items and exclusive comic drops to weekly digital “Tuesday Drops,” Meghan Irwin shares how they turned cultural relevance into sustained engagement, loyalty, and repeat visits, proving that the best partnerships don’t just launch, they live. Meghan Irwin Vice President, Marketing Blaze Pizza