Panel - What We Really Need From Our ESPs and CDPs

Technology feature sets are evolving fast, but not always in the way we actually need them to. Let’s break down the gaps that slow teams down and discuss what we really need from our vendor partners and how we can actually influence their product roadmap. We’ll surface the triggers, integrations, AI capabilities, and measurement enhancements that would make our lives easier to deliver smarter, faster, more adaptive lifecycle marketing. Natalie Cawley Director of Digital and CRM Sur La Table Andrew Carlsen Director, Email Marketing and CRM CoStar Group Marc Sheinkin Director, Customer Marketing Operations Hilton MODERATED BY Erin Everhart Vice President of Content (Events) MediaPost