Panel – The Right (and Wrong) Way to Do Loyalty & Partnerships

Loyalty is the backbone of travel and hospitality, but not all loyalty strategies are created equal. Point systems can be confusing, unattainable or invaluable. Cross-brand partnerships are everywhere nowadays. CRM strategies are limitless, but a traveler’s inbox isn’t. How do you build loyalty when so much of travel is driven by price? What motivates travelers to stay? How do you identify other brands to partner with to lift all ships on the tide? Let’s dive into the true meaning of lifecycle marketing, loyalty and partnerships that keeps our best customers coming back. Tara Brannigan Senior Director, Acquisition & Loyalty - Cobrand Hilton Ryan Mitchell Senior Director, Loyalty and Partnerships Hertz Katrin Mueller Senior Director, Lifecycle and Partner Marketing Marriott International Moderated by Erin Everhart VP, Content - Events MediaPost