Panel – The Full Funnel Dilemma

As the pressure to solve next week's comps bears down, the risk to long-term growth is becoming harder to ignore. Media mixes are rebalancing to drive immediate outcomes; how are we adjusting our holistic marketing to grow awareness and customer acquisition? What are we learning from our MMMs and brand trackers about the health of the full funnel? With no easy answers in sight, let's discuss how to deliver results today without mortgaging tomorrow. Carrie Riley CMO Aroma Joe's Coffee Jimmy Simonte EVP, Marketing Hungry Howie's Pizza & Subs MODERATED BY Erin Everhart VP, Content - Events MediaPost