Panel – Influencers, Creators, and the Engagement Flywheel

Restaurants, perhaps more than any other business, live and die on the weight of a trusted recommendation. But social feeds are noisier and increasingly clogged with AI slop; the old days of one-off creator posts won't provide the visibility and traction we need. From content sequencing and amplification models to measurement frameworks and loyalty tie-ins, what does the modern influencer program need to feed and sustain engagement? Kelly O'Rourke Director of Marketing FiiZ Drinks Justin Whitehead Director of Media Cicis Pizza MODERATED BY Erin Everhart VP, Content - Events MediaPost