Panel – From Scroll to Sale: Social Strategies That Actually Convert

Social media has never been more powerful and never more crowded. Influencers, shoppable posts, creator content, and platform commerce tools have created a direct line from discovery to purchase, but most brands are still optimizing for reach and awareness when the real prize is conversion. How do you build a social and influencer strategy that drives performance? How do you sequence content, creators, and formats to get someone to convert? Let’s dig into what a conversion-first social strategy actually looks like for CPG brands. Alex Kalbli Director of Social BUILT Brands Katy Katz VP, Growth Marketing Basic Fun! Kirby Kennedy Social Media Manager - Strategy & Influencer Management Sargento MODERATED BY Erin Everhart VP, Content - Events MediaPost