Panel – Delivering Value Beyond Price and Discount

Price pressure is real, but endless discounting isn't a long-term strategy. To meet guest expectations for value, we need to rethink the brand experience across the full scope of the customer journey. From digital conveniences and loyalty benefits to menu architecture and operational excellence, let's discuss the levers that meaningfully move value perception. Ashleigh Griffith Senior Marketing Manager Quality Brand Group Ha Ly Head of Marketing Pokeworks MODERATED BY Erin Everhart VP, Content - Events MediaPost