Panel – Can We Please Do More than Discounts?

When everyone is shouting promos, customers tune out fast. How do we drive conversion without racing to the bottom? We’ll dig into non-value retention tactics that actually move the needle, including experiential messaging, surprise-and-delight moments, non-value loyalty exclusives, predictive content sequencing, and social proof. Let’s reframe conversion around relevance, motivation and emotional lift, proving you can spark action and long-term loyalty without slashing your margins. Tara Graham Email Marketing Manager Eko Health Dana Jones Campaign Manager CONA Services MODERATED BY Erin Everhart Vice President of Content (Events) MediaPost