Panel – Adapting to the AI Era

In case you missed the memo, AI is here. It’s reshaping how we produce content, drive personalization, and power learning agendas. But adapting to this new era means rapidly rethinking workflows, retraining teams, and reimagining what’s possible across the customer journey. As change accelerates, what guardrails are needed to ensure trust, relevance and brand alignment? Let’s explore the real-world applications of AI in CRM today, the challenges that come with adoption, and how to build future-ready programs without losing the human touch. Kayla Brown Director of Customer Lifecycle Hibbett Sol Medvidofsky Senior Marketing Manager, CRM Silversea Cruises MODERATED BY Erin Everhart Vice President of Content (Events) MediaPost