Keynote – Turning Consumer Insights into a Menu-Led Growth Strategy

Growth doesn't always come from opening new locations. Sometimes it comes from understanding your existing guest more deeply than you ever have before. After discovering that most guests had no idea they serve food, Tropical Smoothie Cafe made a pivotal shift. They put menu innovation at the center of their calendar planning with every move tracing back to consumer research. We’re sitting down with Mindy Armstrong to hear the framework for listening to your guests, translating those insights into craveable, marketable menu changes, and building a calendar with confidence. Mindy Armstrong Vice President, Menu Innovation Tropical Smoothie Cafe INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost