Keynote – Selling the City That Sells Itself: How NYC Reinvents Tourism

New York City is one of the most recognizable destinations on the planet, but that doesn’t make it any easier to market, especially when visitor patterns are seasonal and media budgets are scarce. And that’s on top of being a host city for the 2026 World Cup. CMO Nancy Mammana shares how the city keeps demand high and re-earns attention to keep travelers coming back with AI chatbots, their Where the World Comes to Play campaign, and global tentpole events without needing an empire-sized media budget. Nancy Mammana CMO New York City Tourism + Conventions