Keynote – Rewriting the Global Playbook

In the ultra-competitive CPG space, growth is a constant balance between innovation and rock-solid execution. But even the most seasoned global marketer will be challenged by the nuances of regional executions, inventory sell-through pressures, and a brand identity evolving to attract new customers and occasions. As Dunlop Boots builds on its iconic PPE footwear business with a push into leisure, CMO Colin Clark shares a disciplined framework for successfully scaling global campaigns. Colin Clark CMO Dunlop Boots