Keynote – Earning Growth: Building Momentum Without Shortcuts

Discounting is an easy lever to pull when traffic slows, but it comes at a cost. As Noodles & Company set out to rebrand, they made a deliberate choice: not to buy their way back to growth. Instead, they committed to the harder path: relaunching their menu, redefining their brand, optimizing media with discipline, and grounding decisions in more rigorous measurement and attribution. The early days weren’t easy, and not every metric moved in the right direction at first. Stacy Moss shares how the team is building real momentum, what’s working, what’s still in progress, and what it takes to earn sustainable, profitable traffic without shortcuts. Stacy Moss VP, Marketing Strategy, Insights and Activation Noodles & Company