Fireside Chat – How Potbelly Rewired Its Digital Experience

After re-platforming its app and web experience, Potbelly faced a choice: add features or remove friction. Yosra Saleh will break down the decisions behind the rebuild. She will discuss how the brand uses first-party data and real-time signals to shape menus, surface relevant offers, and guide guests through ordering with less effort. Yosra Saleh Vice President of Digital Marketing Potbelly Sandwich Works INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost