Fireside Chat – How Coca-Cola Scales Creative Without Losing Cohesion

Managing creative across a global portfolio of billion-dollar brands means navigating a fundamental tension: show up the same everywhere and you risk irrelevance, show up differently in every market and you risk losing the brand entirely. We’re sitting down with Coca-Cola’s Jordan Lalor to hear how Minute Maid and smartwater flex across markets, occasions and funnels without losing the brand truth underneath. Jordan Lalor Director, Creative Strategy and Content Coca-Cola INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost