Brand Insider – Backstage Exclusive with Kimberly-Clark’s Kim Tipton

Every product has a story worth telling, even on every grocery shelf. This week, we’re shining a spotlight on Kim Tipton, Senior Social Media Manager from Kimberly-Clark. She reveals how commodity brands cut through the noise, work smarter with creators, and build social strategy that makes them impossible to ignore. #socialmediamarketing #marketingstrategy #influencermarketing