Brand Insider – Backstage Exclusive with Campari America’s Sonia Pirolo

Every brand chases culture. Few know how to earn it. This week, we’re shining a spotlight on Sonia Pirolo, Category Marketing Director for Cognacs and Champagnes from Campari America. She reveals reveals how Grand Marnier came back to life through a bold partnership with Future, an all-Black ballet, and a strategy that puts the consumer at the center. @EnjoyCampari #marketingstrategy #celebritycollab