How To Promote CPA Offers With Google Ads (Tutorial For Beginners)
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Mar 9, 2024
How To Promote CPA Offers With Google Ads (Tutorial For Beginners)
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0:00
So you want to promote some CPA offers using Google Ads? You are in the right place guys
0:06
I'm going to be showing you what we can do to improve our sales speaking about the CPA offers
0:12
So CPA is an amazing place of performance of marketing. So if you want to customize
0:18
if you want to make an affiliation of a specific program, you want to just make of course the promotion of that thing
0:24
in order to have commissions, preferables, affiliations and all that. So here into my actual CPA Grid I do have an account where I am receiving a lot of offers
0:36
So what I'm going to do here is to go into my actual offer tools
0:42
I'm going to hit into my offers. So I just want to show you a few examples of specific CPA stuff here
0:52
So as you can see we do have different CPA here. For example, let's say I'm going to go into country, I'm going to type for United States
1:00
You want to go into the old categories, show status and go into search
1:04
So for example, here I do have different banners like enter for winning $10,000 now
1:12
So I'm going to click in here and this is what's going to be happening here
1:16
For each person who clicked in here, I'm going to go into the tracking domain, copy the link here
1:22
For each person who entered the information, for example here just an email submit, I'm going to be earning $2
1:31
So that means that if I'm going to go and open really quick my calculator here, I have 2.06
1:40
If I make that 150 people do this stuff, I'm going to be earning $300 only for people doing that
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So what I want to do is to make use of Google Ads
1:55
So this ad can be appearing into a lot of people. So let's say that I want to use this money, I want to invest let's say only $50 of ads
2:08
And with that being said, I'm going to be earning $259. Still, I'm earning a lot of money
2:14
So I have now a budget so I can start making money here
2:19
So what I want to do is to get into the X mark, I want to copy this link and I want to paste that to see how it's going to be looking my actual offer
2:28
So sometimes this really depends into where you are currently living. I'm currently into the Latin America and you can see guys here, this actually appears into Spanish and it's actually another offer
2:39
So we have to of course have a name and email to in order to participate
2:45
So I'm going to go into the X mark and I'm going to go into Google Ads
2:49
Here into Google Ads or you can go into the ads.google.com. What you want to do is to confirm a payment method
2:56
You want to confirm a user information and how would you like to get paid
3:00
Go into the submitted section so you can start working here into the Google Ads. So once you are here into Google Ads, what I want to do is to switch and use another account
3:09
I'm going to use this one. I'm going to get into the X mark. And what you want to do is to start by creating your first ad campaign in order to have the optimizations here
3:19
So how can you get started here? What you want to do is to go into new campaign that appears into the overview like this
3:27
And here what I want to do is to look out for any specific objective
3:32
So we do have for example sales, leads, web traffic, product and brand, campaign, local store app and brand awareness
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So what I do want to do is to look out for some conversions that can be helping me to customers take action and I want to track that event
3:52
So here I think like the best option for us that would be the leads
3:56
Get leads and other conversions by encouraging customers to take action. So I don't want people only to visit my website
4:03
I want to track people to click into this link and submit their information
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So what the Google Ads is going to be helping me with is to give me all the information of all the people who did the actual event
4:19
and I can look out, I can make Google Ads to look out for more potential people that can do exactly the same thing
4:25
So I'm optimizing my money in order to have more results. So you want to go into the leads and here I want to go into the page views and here is the conversion of a website and conversion actions
4:40
So I want to go into the ad goal, engagement and here it says YouTube hosted
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I'm going to go into this three dots and you want to restore depending on what you're actually looking for
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So I can restore my Google account here. I'm going to go into the one action here
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I'm going to remove this page views. There we go. So I'm going to just delete this and hit into continue like that
5:04
So now it's going to be asking like how would you like to get this campaign like in the discovery section in the video mode in the searched in a performance max and displayed in shopping
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So I do love to use to run some ads using the YouTube Gmail and discovery section
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Sometimes the video and the performance and the display sometimes it just won't work because people are watching videos in YouTube
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So I think that's not not that worthy. So we deliver it into discovery and here this is the web page
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People will go after clicking your ad. So with that being said, I'm going to go back here into my CPA offer
5:38
I'm going to copy this one. I'm going to paste that into my business website and a campaign name is going to be added
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Let's say, for example, CPA offer number one. And I'm going to go into continue
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Now the bridge that you can part of the ad is going to be not that hard
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What you want to do is to measure the actual action. So we do have one conversion action enabled
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That's what we're going to fix it. So here to fix it, what I want to do is to create a new conversion action
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And here I want to look out for website. And I want to go into this website domain and went to scan this
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And now I want to get the instruction and finished. So which address would you like to use this one or this one
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So you want to choose this one that says Costa preferable create conversions
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So I'm going to get into the create conversion goals. I want to go and look out for part chase, for example
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and choose much types URL starts with. And I'm going to paste that or let's say contain or is going to hit and to add
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And there we go. Now I'm going to add another event. I'm going to do exactly the same thing
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Let's say sign up, choose RL starts with and hit into add. So of course
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I just want to add one of those hitting to save and continue
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And now what I want to do is to go into settings and try to make the conversion
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happen here into my actual into my actual website. After you have done that
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I want to go into the X Mark and still look out for the actual
7:26
overview of my campaign. So I can go here into campaigns here
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have this campaign created. So you can go into create campaign, do exactly the same thing if you want to just get started
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So after you have successfully done, what we just did before is just to go into
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I'm going to hit into discovery really, really quick, but he didn't to continue
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And what you want to do is to go into the budget optimization. What money you want to spend here into the average as you want to do
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you want to go, let's say for example, $2 per week and you want to enable the conversions
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And it's very important to try to improve the location where you want to send
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this. For example, here, this one is only for the United States
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So I just want to go for a location and only for
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United States. This is my main target only for this guys. And here's the languages I want to look out for English conversions
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And here's my budget. After that, you want to go into next, here is your audience. You want to create a new audience
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And you want to specify the type of people who are more likely to type into
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this ad. For example, people who are more than 40, 40 years old or less than 20 years old
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depending on what you are trying to sell and what is the offer CPA
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After that, you can go into continue and your ads you'll be running right away
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So this is how we can get started into the Google ads. You can track your ads here into your overview and your insights
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And the recommendation is going to be period as you are creating more and more optimization campaign
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So that's how we can get started to import some CPAs into Google
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ads. And we can have more improvement, more recommendations and size, and we can spend less money and get more results
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So with that being said, guys, we have reached into the very end of the video
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Thank you so much for watching the video. Don't forget to like and subscribe guys. Hopefully you're doing so well with this great conversions
9:28
So thank you once again, guys, and I'll see you in the next video. I'll see you soon guys
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