0:00
have to hear this Kroger is rolling out
0:02
digital price tags that could increase
0:05
based on how much they think they could
0:07
get you to pay I wish I was kidding
0:09
Kroger the multi-billion Dollar Grocery
0:11
conglomerate has recently begun
0:13
Partnerships with Microsoft and the AI
0:15
company intelligence node to create
0:17
Technologies to Better Price gouge
0:20
consumers like the big bad wolf of
0:22
grocery stores all the better to price
0:24
scou you with my dear together the
0:26
companies created the electronic
0:28
shelving label Edge a digital price tag
0:31
that employees can change at the Press
0:32
of a button what's the problem with that
0:34
you ask if it's hot outside we can raise
0:37
the price of water says grocery industry
0:40
analyst but that's not even where it
0:42
gets particularly alarming cameras are
0:44
going to be placed outside these digital
0:46
displays so when you go pick your Cal
0:50
facial recognition software could be
0:53
assessing your age and gender and
0:55
determining how much you're willing to
0:57
pay for that cereal based off of your
1:00
demographics what makes this all worse
1:01
is that Kroger is a grocery conglomerate
1:04
Kroger is Fred Meyers Food For Less
1:06
Ralph's QFC to name a few and if the
1:08
merger with Albertson's goes through
1:10
even more grocery stores will become
1:12
Kroger meaning that this technology will
1:14
be hurting thousands of people across