Why People Buy Unique Products #buyerpsychology #psychology #dtcmarketing #socialmediamarketing

There is something deeply unserious about needing infrastructure for your coffee bucket. 😂 But I think that’s exactly why I love this example. We spend so much time trying to make products, brands and content good that we forget to ask whether there’s anything about them worth talking about. Dunkin gave people an object that creates a reaction before you even know the story behind it. It’s huge. It’s ridiculous. It requires its own damn cup holder. You NOTICE it. And that’s the Be Seen part of my Be Seen → Be Remembered → Be Chosen framework that I think gets misunderstood. Being seen isn’t just posting more. Sometimes it’s creating something distinctive enough to interrupt what people have learned to ignore. So now I’m curious: Would you actually buy the Dunkin bucket? Because I fear I’m exactly the kind of consumer this was made for. 😂 #brandstrategy #dunkindonuts #contentcreatortips #personalbrandingtips #contentstrategy