Is Social Media Ruining Hidden Gems? #consumerbehavior #estatesale #tiktok

A hidden gem works partly because it's... hidden. So what happens when TikTok teaches thousands of people where to look, what to notice, and what's worth grabbing? More attention can be great for business— but attention also changes things. Demand changes. Expectations change. The customer mix changes. The experience can change. And sometimes the problem that shows up isn't actually where the real problem lives.